Ever spotted a terrible video on YouTube with an inconceivably high view count? Of course you have. Would it make you feel better knowing that most of those “views” were completely automated and only lasted 30 seconds with the sound turned off?
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Entries in passive promotion (4)
Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or signed up for your mailing list? (answer: no, there’s not)ReverbNation’s new Promote It tool addresses those shortcomings, and then some. You pick a song, photo, and budget, and it automatically generates dozens of optimized Facebook ads based on past Promote It campaigns, and continually optimizes your campaign based on the performance of those ads. New fans click through to customized landing pages that track not just clicks and likes, but plays, downloads, shares, wall posts, and mailing list signups. As I’m quoted as saying in the press release, “It’s the ultimate ‘set it and forget it’ fan-making machine!” I was invited to try it out and provide feedback during the beta period, and I’m flattered that some of my suggestions made it into the final product. So far I’ve run six campaigns. Let’s walk through the creation and performance of my latest and most successful one.
I’m convinced that WordPress is the most powerful and easily implemented website platform for musicians. Most of my social networking efforts are aimed at directing traffic to my band site, which serves as my base of operations. Countless free plugins allow me to add new features and customize to my heart’s content.
I recently overhauled both of my WordPress sites (colortheory.com and passivepromotion.com are functionally identical), exploring all the popular plugins from each category. Despite my best efforts to keep things lean and mean, I ended up installing 23. All are free, as is WordPress. The only thing I’ve paid for is the Thesis theme, which handles the look and feel of the site, search engine optimization, and other behind-the-scenes details I don’t care to figure out on my own.
I don’t have time to babysit my sites every day, so I’m always on the lookout for new ways to “set it and forget it.”
Here are my seven best WordPress plugins for passive promotion:
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(Updated November 2, 2013)