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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in perception (2)

Thursday
Dec082011

So Whatcha Want?? - The Indie Musician's Diagnostic Check

The zombie apocalypse has eroded into the music world. For every person that decides to pursue a career in the music industry, there is another that is paralyzed in a state of limbo, eyes glazed over fixating on the the current sentiment of the socio-economic climate brainwashing them into believing-  “there just ‘aint enough (paying gigs, deals, quality tours..[insert your ideal music career scenario here] etc.. )to go around.” If you’re not careful, your career could be over before it even gets started simply by inadvertently allowing your mindset to fall victim to the fickle, ever-wavering mood of the economic atmosphere.

Sadly, for some, this may very well be true, but it doesn’t have to apply to you. As a savvy indie musician, you owe it to yourself to run a regular inventory check on your mental approach to your music career. The notion that our thoughts create or sabotage our own success is a real phenomena… I promise, I’m not trying to turn you into a magical law-of-attraction fairy  - but I assure you, I’m not the first person to suggest that the link is crucial. Don’t believe me? Brian Thompson over at The Thorny Bleeder.com has a wonderful post on your thoughts and their link to your success here.

Friends, the truth is, identifying and defining key areas in your outlook regarding your expertise, and the opportunities available to you form a sturdy protection barrier for your perception - (which is directly linked to your motivation) - and ultimately poises you for a greater likelihood of success. As for success, it’s all relative. It’s up to you to do the maintenance to ensure you attain it, how you want it, and on your own terms.  Understanding the power of self-discovery and awareness is a priceless, invaluable tool in your musician’s toolbox. Here are a few ways to nurture and stay high on your own supply.

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Monday
Nov292010

Is Money Limiting Your Band’s Growth?

You might have assumed from the title of this article that it would be about techniques of acquiring funding to pay for the overheads of running a band, or exploring where best to invest your marketing budgets. Not today I’m afraid.

Today I’m going to challenge the other side of the coin and suggest that money is bad for your band.

To clarify that statement in more detail, my opinion is that focusing on short-term methods of monetising your music career too early on is counter-productive when trying to build a successful and sustainable music career. The classic example is that by selling your music exclusively on iTunes opposed to offering it to fans free of charge fewer people will consume and share your song.

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