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Entries in personalize (2)


The Power of Personal - When Traditional Marketing Still Counts

Written by Jem Bahaijoub

As a new artist it’s easy to feel overwhelmed by the constantly evolving new media world. With new marketing platforms bombarding us every day, it’s difficult to see the forest from the trees. So what should you do to market your debut EP? How can you build up a fan base from scratch? Next time you feel a panic-attack coming on and start screaming “where do I start?!”, take a deep breath and remember that we were sociable before we were social. So cast your smiley text faces and FB invitations to one side, and go back to basics. The foundational elements of direct-to-fan marketing all started in the physical world….

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The Music Manipulation Curve (theory)

As the effort (time and cost) required to create a highly-personalized listening session of music (see blue bars below) decreases, the per-person rate of music consumption will proportionately increase (see green bars below).

If there has been one constant in the music industry over the last one hundred years, it has been the constant migration to listening formats (easier formats) that reduce the effort required to create highly-personalized listening sessions. You can’t play a phonograph on the bus or clip it to your shorts at the gym.

Moreover, easier formats that can be summoned on-demand (for any given situation) will displace any format that requires more effort to produce the same result.

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