Here we are at WEEK 9(ish): 60 days in, with 15 days remaining. Phil has $3,888 raised (39% of the $10,000 goal), and $6,112 needed to get to his goal. It’s been a journey to have a front row seat during this process. As you may know I believe that crowd funding is a vital tool that artists will be using for the foreseeable future and I have been blogging a series here on MTT called in Defense of 1,000 True Fans, where I have been interviewing artists who are proving the model and creating sustainable livings from their music. Phil points out that 200,000 people have been exposed in some way to his campaign and that 0.0003% people engaged. I would like to point out a few other things.
First of all I want to commend Phil: To have 60 True Fans or “Super Fans” (the amount of people who have contributed to his campaign so far) is no mean feat. Especially since Phil very rarely performs live and he has not had a mass exposure event (such as a placement on a major TV show). These are two factors that seem to make major impact for artists, according to the interviews I have conducted so far.