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Entries in PR (12)

Monday
Mar042013

6 Critical Ways For YOU To Manage Your Expectations of Digital PR & Social Media Marketing

This article was co-written by Ariel Hyatt and Jon Ostrow.


“80% of marketers begin with tactics instead of goals” – eMarketer Report.

One of the most difficult things that we, and really any digital marketer faces is the ability to effectively manage the expectations of our clients.

We primarily consider clients who pay us to represent them in the realm of new media and social media. For us, it means properly identifying your goals as a client (be it an artist, author, entrepreneur or well-established brand) and often times, educating you as to why certain expectations and goals may need to be re-considered.

So many times we’ve had potential clients come to us complaining about how their previous digital PR or social media marketing campaign didn’t garner the results they had hoped for…

And you know what the first thing we ask is?

 

Click to read more ...

Monday
Nov122012

5 Things All Musicians Need BEFORE Starting a Digital PR Campaign

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:

1. Reach new fans

2. Increase online influence

3. Create new content that can be used to continue to build strength of existing fan base through social media  

While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.

In order for a PR campaign to truly be successful, you must have the 5 following assets:

Click to read more ...

Friday
Jul292011

Approaching Music Journalists

Part of being a DIY artist is marketing yourself like an entrepreneur or small business owner: You’re presenting the brand of “You, Inc.,” comprised of all the unique things about your music and you as an artist. And while putting some tracks up on social media platforms like Facebook and Myspace or on your own website is an important part of your larger portfolio of marketing tactics, you can’t just leave it at that and hope that someone will eventually stumble across you.   A very important part of your PR campaign as a DIY artist is presenting yourself well to blogs, podcasts, online music communities, music websites and magazines. It’s a given that if you’re at the stage where you’re ready to approach the press about your music, you should have at least two things: a professional-sounding collection of your songs – whether that is in the form of an LP or a full-length album – that represents you at your best; tangible proof that you are playing whenever and wherever possible, working hard at providing an engaging experience for your fan base – who essentially act as your paying “clients,” buying albums and coming to your shows – and to turn new people onto your music. Assuming you have both those things going for you, what comes next?

Click to read more ...

Friday
Jul152011

Is Anti-Marketing Right For Your Band?

Some indie bands are purposely obscuring their names, hiding their faces, and refusing interviews as a means of image-management. Is this a good idea for your band?

Click to read more ...

Tuesday
Dec292009

No One Has the Answer, But Sivers Told Us That

If there’s any doubt about the disarray and desperation afoot in the music business, just check out the Internet’s affect on the media business – music, print and broadcast – overall over the past decade. A recent article in the New York Times covers the waterfront on this issue quite well.

While the devastation of digital democracy vis-à-vis the Web made its first blitz through the belly of the music biz, the print media was next in line, and the battlefield there rivals Antietam.

Click to read more ...

Thursday
Dec172009

Breakthroughs, Bitterness and Biopics

Music biographies mesmerized me when I was a kid. Whether it was Glenn Miller or Elvis Presley, it was always the same fascinating formula: talent and tenacity leading to the precipice of success, with the artist always searching for that one elusive element to define his signature sound, to breakthrough. With Miller it was the addition of trombones. The proceedings always put me on the edge of my seat and the breakthroughs set me reeling. I guess it was in my blood.

It persists. The other night I watched two great documentary-style biopics on TV, one on Johnny Cash, another on Willie Nelson. Willie, as many of his fans may not realize, was actually a Nashville songwriter penning such classics as “Crazy,” which Patsy Cline etched into the music lexicon. Despite his preeminent status as a writer, Willie couldn’t get arrested as an artist in Music City. His quirky phrasing was way too off-beat for the 60s sound, which was infused with sweet strings and pop arrangements.

Click to read more ...

Sunday
Oct252009

‘It’s tough to beat up a guy that never quits’

Babe Ruth mouthed that ungrammatical gem, and a slumping Nick Swisher of the New York Yankees just invoked it at a critical moment in his career.

Hang with me a moment, and you’ll see what this has to do with us music artists. Swisher made the last out in Game 5 of the American League Championship Series the other night. It was a frustrating moment, since a hit in that spot could’ve finished off the Angels and put the Bombers in the World Series.

Click to read more ...

Wednesday
Oct142009

Hot Tip: Be one of the first to jump into the Augmented Reality buzz..

Artists looking for a stunt or promotion angle. Look into augmented reality (Wikipedia).  Six months from now or sooner, journalists will be looking for interesting augmented reality stories.  Come up with something unique and hire Ariel to get you the PR bang you are looking for.  I just posted an example (sort of) on my site.  This is for artists that are also geeks (yes they do exist).

Wednesday
Sep302009

Dog Guru

My wife, Roxanne and I saw Jamey Johnson last weekend in an awful club in Clifton Park, N.Y. Johnson’s a country songwriter cum recording artist who’s anything but awful. He’s one of those rare artists who come along once in a generation in a genre, in this case country.

He’s so raw and real it hurts. He’s of the outlaw breed, and his songs — even some of his hits – hold a bare light bulb to reality.

He’s a Montgomery boy, an ex-marine, ex-family man, and ex-rebel rouser, and his voice is as perfectly imperfect as his life. I’m not writing this to pitch Johnson, but country fan or not, this plainspoken poet is worth a listen.

I’m reminded of Steve Earle, who blew me away with his 1986 debut album “Guitar Town.” One literate bad boy with a voice to match. The first time I heard him I wanted to burn my guitar and typewriter (remember those), but eventually returned to my auteur senses.

Click to read more ...

Sunday
Sep202009

You’re So ‘Yester-moment’

It’s no longer the flavor or the month or what used to be called 24/7 or wall-to-wall coverage. The new media cycle, at least for this nanosecond, is called “perpetual movement.”

In other words, spin or die. That’s the latest from Internet guru Michael Moritz, a Sequoia investor who backed Google, Yahoo and the Sugar Inc. blog-networks.

Quoted in a recent New York Times article, Moritz says:

“Perpetual movement is the essence of survival and prosperity online. If online media and entertainment companies don’t improve every day, they will just wind up as the newfangled version of Reader’s Digest — bankrupt.”

Click to read more ...

Sunday
Sep132009

Viral, Schmiral (‘Greatness’ Pt. 2)

Baimurat Allaberiyev – a YouTube sensation – has a major record deal but still has few teeth, literally. And those teeth are planted on the cutting edge of the latest boom-and-bust trend in the music industry: viral-video microfame.

So, let’s get real about the sobering statistics of enduring Web 2.0 success among music artists. To that end, I will explore the verities of the viral-video trend.

But first, this exploration is not meant as a discouragement. It’s simply a reality check. Like a sound check, it gets us in tune, so we can perform at our best. And, as with the old industry, the new music model presents real, if limited, opportunities for enduring success. So, as in the past, the motivation for the serious artist is the very challenge of the overwhelming game itself.

Click to read more ...

Friday
Sep042009

Why Your ‘Greatness’ is Missed

As music artists seek notice from fans and the industry, it’s vital to observe a key factor concerning peoples’ ability to recognize talent, even greatness.

You may have already read about the social experiment the Washington Post conducted two years ago with world-renowned violinist Joshua Bell. It was actually Bell’s idea to perform undercover as a street musician for a day at a Washington Metro station. What many don’t know is that the Gene Weingarten story earned a Pulitzer Prize that year for feature writing. What many do recall is the fact that a venerated violinist went virtually unnoticed, unappreciated and unrecognized.

What the public took away from the story — rightly so — is the fact that people pass up life’s jewels, even when they’re right before their, well, ears. But this tale holds a much greater meaning for artists of all stripes.

Click to read more ...