This article was co-written by Ariel Hyatt and Jon Ostrow.
“80% of marketers begin with tactics instead of goals” – eMarketer Report.
One of the most difficult things that we, and really any digital marketer faces is the ability to effectively manage the expectations of our clients.
We primarily consider clients who pay us to represent them in the realm of new media and social media. For us, it means properly identifying your goals as a client (be it an artist, author, entrepreneur or well-established brand) and often times, educating you as to why certain expectations and goals may need to be re-considered.
So many times we’ve had potential clients come to us complaining about how their previous digital PR or social media marketing campaign didn’t garner the results they had hoped for…
And you know what the first thing we ask is?