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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in relationship (2)

Monday
Aug292011

Broadcast Is Over

How many times have we been inundated on Facebook with “spray and pray” wall messages from “friends” promoting their music or tagged in photos and videos that bear no relevance to us? How many times have “Tweeple” tweeted us to watch music videos that we didn’t ask for and don’t have an interest in. It’s annoying isn’t it?

This happened to me recently (again) whereby I received a charming rock video that involved all kinds of torture, sex and death imagery (evident within the first ten seconds you could see where it was going … no major label deal for this band!). They were a follower of mine on Twitter. This video however, was unsolicited and not to my taste. Consequently, I blocked them.

Theoretically, we have permission so why do we find this kind of thing so irritating? Surely, by default, we are fans of our friends’ and followers’ musical endeavours? This got me curious why we feel this way and got me back onto a marketing strategy I am working on based on trust.

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Wednesday
Nov242010

New in MTT Open: Endorsements, Internet Radio, Relationships, Money, and Virtual Tours

Simon Tam explains the approach that artists should take to get endorsements and sponsors. Artists need to create opportunities by initiating contact in a unique way. Artists need to focus on how they can provide value to the company instead of the other way around. To start, artists can contact companies with less competition such as local businesses that may be more likely to become a sponsor. 

“It’s about creating a lasting relationship where you can build an audience together with that company.” (Read On)

Internet Radio Is the Future…Duh

Charles Hill writes about his rant on recent articles that he finds obvious. 

“I run across articles with titles like “Internet Radio is the Future”. This cracks me up. Its like writing a book on the fact that the sky is blue.” (Read On)

Relationships Are The New Distribution

Greg Bates discusses one aspect of the 4 P’s of Marketing: Place. Most artists think that their distribution is taken care of by putting their music on iTunes or Bandcamp, but distribution is made up of the quality of your relationships. Artists need to build relationships with fans and reach out to other bands, businesses, etc. to collaborate on projects.

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