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Entries in remake (1)

Tuesday
Feb222011

Cash for Covers: 3 Easy Ways to Make Money from Cover Songs on Digital Stores

It’s no secret Justin Bieber’s ascension to pop superstardom started with a cover song (a version of Ne-Yo’s “So Sick”).  Could he have achieved an “underdog to celebrity” rise without one?  Maybe, but Bieber performed a new spin on a decades-old formula readily available to any recording artist looking to acquire new fans and make additional money from their recordings.

Cover songs (a.k.a. “remakes”) provide an easy path to building audiences.  Releasing one is similar to getting introduced to a new person by way of mutual friend (the song) rather than through a chance encounter (an original tune found on a Bandcamp / MySpace page).  A positive introduction is more likely when there is immediate common ground.

Cover songs also provide a unique way of tapping into alternate revenue streams for only modest expense (i.e. money spent securing the required mechanical license and paying royalties via Limelight, time spent learning the song, etc.).  So why is this an effective way of promoting your music?  Let’s explore… 

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