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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in report (2)

Tuesday
Jun042013

The Influence of Community on The Pluralist Generation and Its Music Consumption

In 2012, we at Gracie Management created a model to predict high music consumption among Millennials and what drives music consumption, which led to great conversation. Since then, we have conducted new research and analysis, this time among the next generation – The Pluralist Generation (Plurals). The Plurals, as coined by Magid Generational Strategies, are those born beginning in 1997 and defined as least likely to believe in the American Dream, affected blended gender roles, last generation with a Caucasian majority, etc.

You can read the Gracie Management full report on the influence of music-based communities on Plurals’ music consumption habits – click here. For a quick take, here are the core findings and implications:

Click to read more ...

Thursday
Dec022010

10 Success Strategies for DIY Musicians, Managers & Promoters

In the spirit of holiday gift giving, I’d like to give you a new, six-page report called “10 Success Strategies for DIY Musicians, Managers, Promoters and More.”

Use this direct link to the PDF file to open and print it. (If you want to access it later, be sure to save the file to your hard drive or favorite ebook reader.)

I encourage you to share this free report with anyone you feel could use it. After all, that’s why I published these 10 DIY music strategies - to inspire and empower music people who really need to GET these principles.

Click to read more ...