Rock and roll embodied more than a genre or a lifestyle. It was a religion. One fervently practiced by those involved in the spectacle. Worshippers sought salvation from their ordinary lives and wanted to be a part of something bigger than themselves – a musical nirvana. Throughout the twentieth century, rock and roll evolved into a social movement; it broke down economic, racial, sexual, and social barriers. The raw immediacy of the music struck a chord with the dissonance sweeping the country. Rock and roll embraced new and different musicians who were unwilling to conform to prior musical standards.
The sixties and seventies ushered in the golden years of rock and roll. A time when The Beatles and The Rolling Stones set the groundwork for what defined rock and roll as not only a genre but also a lifestyle. The bigger than life reputations and music spawned an entire new class of musicians. Record companies were quick to capitalize on the new phenomenon. They spent lots of money to perpetuate the myth of rock and roll to the collective masses.