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Entries in retail (5)

Monday
Nov202017

The Essentials For Buying A Reasonably Priced Bass Guitar

It can be somewhat naive to think that there’s a sure gem among all those dirt-cheap guitars you see being sold online and in music stores. You know there’s bound to be a catch - a plasticky feel here, an awful tone there, or some structural damage that can cause you to spend more on having the guitar fixed than the guitar itself. 

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Wednesday
Nov012017

Why DIY Musicians Need To Be Pressing Vinyl 

Vinyl records are on a 25-year sales high. It’s projected that 40 million units will be sold in 2017 alone. That makes it the first time it’s come close to the 1 billion benchmark this millennium. With the death of many music heavyweights this year and the availability of budget record players the combination of nostalgia and low barrier to entry is leading to many taking the leap back into vinyl. 

So what does this mean for the DIY musician?

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Thursday
Jul272017

7 Tips To Improve Merchandise Sales

A big reason why fans purchase music merch is to connect with others that share a common interest, and to show off their musical tastes.

Merchandise is also a great way to advertise your artist. We find that items with the artist’s name included tend to sell better than items without it.

It doesn’t have to be splattered in huge letters across the front, but including the artist’s name visibly on the item helps.

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Monday
Apr032017

6 Ways To Make Sure You’re Leaving Nothing On The (Merch) Table

This post was written by Brian Buchanan and originally appeared on the Bandzoogle Blog.

It’s 2017! Here we all are in the future, and what do you know - the music industry hasn’t collapsed!

Sure, CDs aren’t selling the way they used to in stores. Neither is digital music, thanks to the explosion of streaming services. But those of us living the nose-to-the-grindstone, unglamorous life of the touring musician know a secret: people still buy stuff at shows.

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Friday
Apr082016

7 Promotional Stunts You Can Do With Your Leftover CDs

With the rise of the streaming convenience, chances are not a lot of people are buying your CDs at your live shows.

They’d rather know if they can find you on Spotify so they can look you up on their phone.

Don’t get me wrong. It’s not because they don’t want to buy your merchandise. They might even be asking you that question at the same time they’re buying a t-shirt you’re selling for five times the price of your EP.

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