Here’s a little music business story for you… This one is all about MENTORING and Rolling Stone Magazine.
A Few weeks ago I participated in the mentoring sessions at the NYC New Music Seminar.This was special for me because I helped develop the mentoring sessions as an advisor to the NMS. Spending time with active artists in an intimate atmosphere where we could ask each other questions one-on-one got me thinking about the value of having access to music industry professionals and the pure gold in having mentors no matter how big a role they play in your everyday life.
Which, brought me back to a mentoring experience I will never, ever forget. It 1998 at South by Southwest. Where I signed up to meet David Wild, an editor from Rolling Stone.
As a young publicist with a stable full of full-time touring artists, the number one request I was getting from absolutely every artist who came through my agency was, “I want to be in Rolling Stone.” This request came to me no matter how small or how big the client was. And I dreaded this request because I had a problem: