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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in search (4)

Wednesday
Jun062012

How Google And Search Engine Optimisation Changed The Music Industry

There are many technological developments within the last ten years that have changed the way we interact and consume media. Development such as facebook, twitter, (myspace), tumblr and youtube have emerged and have become an integral part of how society interacts. However, one of the crucial elements that is often overlooked is the impact that google has on how things spread and the content that is consumed.

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Wednesday
Mar162011

SEO for the Discerning Musician

Search engine optimization (SEO) often gets passed off as a sort of snake oil — some gimmicky trick that people do to manipulate search results in their favor.

SEO is really about one thing: making what your website is about clear to people and bots alike. There’s no tricks or gimmicks, and if you can make a website or manage a wordpress installation, you can do some very simple things to make your website more search engine and people friendly.

How People Search

When someone enters a query into Google, the google algorithm returns results that it thinks are relevant. Many factors contribute, and we’re really not exactly sure what they are — Google, and other search engines, are pretty hush-hush about this. So SEO is a lot of educated guesstimation combined with a bit of common sense.

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Friday
Mar112011

SEO Band Names: How To Choose A Band Name So You Will Be Found Online

Make it easy for your fans to find you online.

Choosing a band or artist name that is search engine optimized (also known as SEO) can help your career down the road.

Yes, many bands have managed to achieve success in spite of unsearchable band names (the band Girls come to mind), but why not make it easy on your fans and choose a name that is easy to search for and find?

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Tuesday
Oct262010

MySpace Still Rules Google Search Results for Music Acts

Given that it’s pretty much dormant (and we never did much with it in the first place), I’m always surprised to see our MySpace page show up as one of the top three results whenever I do a vanity Google search for my band. I was curious to see the Google rank for the MySpace pages of well-known artists and conducted a quick search experiment last week. It wasn’t exhaustive — I just started with some of the bigger “indie rock” names of the past decade and threw in a handful of classic rock acts as well. Also, for band names of more than one word, I didn’t put quote marks around the full name, I just typed the band name and hit return, figuring that’s what most people would do when conducting a search.

For most of the acts, the Google Music Search player appears at the top of the results (no surprise there). And in almost every case, the band’s MySpace page was one of the top five search results. Of the 10 other artists I conducted searches for, Led Zeppelin was the only one where a MySpace page wasn’t one of the top 10 search results. Facebook only made two top-10 appearances (one of which was a search for my own band), though it was in the 11th or 12th spot for several acts. Last.fm made a surprisingly strong appearance and was a top-10 result for almost every artist.

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