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Entries in social media marketing (13)

Thursday
Feb092017

How To Use Instagram Live

The latest trend in the social media world, is live streaming. Last year we saw real time videos blow up on Facebook, shortly after it made its way to Instagram. Instagram Live is a great way to showcase new music, give your fans a behind-the-scenes look into your life, or just have a Q&A session.

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Monday
Jun272016

Entrepreneurial Muscle Building: A Musician's Go-To Guide

You are an artist. You make music that can make people dance, smile or cry. This is your gift. For good or for bad, though, there is another layer to the music industry that defines whether or not your music will be heard. Business is an undeniable truth of the music industry and it is in your best interest to develop some solid entrepreneurial skills that will get your music in front of the biggest and best audience possible.

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Wednesday
Jun152016

10 Reasons Musicians Fail On Social Media

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

Social media. Whether you hate it or love it, it’s there and it makes the world go round… at least the world of entertainment. And if you want to be on the same level as all those other artists, you have to use it to promote your music.

But, simply posting on social media isn’t good enough. Here are 10 reasons why some musicians are dropping the ball with their social media marketing.

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Wednesday
Jun012016

Social Media Basics: Hashtags For Artists

If you’re an artist or a band that’s new to the world of social media, hashtags may seem confusing or pointless. These little symbols are a vital way for way people communicate and digest information online. Not only are they important but they can also increase your engagement rate and followers.

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Thursday
Mar242016

How To Upload Videos And Pictures From Your Computer To Instagram

Instagram, the most popular app for sharing photos and videos, has grown over the past 3 years, more than any of its rivals on social networks, including Twitter and Snapchat. Currently, the number of people sharing photos and videos every month through Instagram rose 300 million, at the beginning of the year and now exceeds the number of people using Twitter every month in almost 100 million. 

The application incorporates this year the possibility of uploading videos and gif, and also add some new filters, new features that have allowed to Instagram add users and some detractors, especially since they decided to add advertising to the timeline 

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Tuesday
Dec012015

Myspace Makes Resurgence For Musicians In Social Media

 Every artist wants to be noticed, and you don’t need a label anymore to do it. That also means that musicians must learn how to market themselves. The primary way people discover music these days is through the internet and the recommendations of their friends. Therefore, if you want to be noticed, you need to know where all the fans are hanging out. 

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Thursday
May082014

4 Ways For Artists To Get The Most Out Of Bandsintown

You’ve booked your tour, you’ve practiced your songs, you’ve packed the van, but you’re feeling like something’s missing. How can you get more people to come out to your shows? With gross ticket revenue up nearly 30% worldwide and touring having eclipsed record sales as the main source of artist income, Bandsintown’s Artist Platform has become an indispensable promotional tool for alerting fans when you’re on tour.

Over 10 million concert-goers use Bandsintown to discover shows, buy tickets and share tour dates with their friends. It automatically generates alerts for your fans through email, mobile notifications and Facebook notifications, and if you use Auto Promote or Twitter Sync, Bandsintown delivers alerts to your fans there too. Today Bandsintown powers the tour dates for over 215,000 touring artists, ensuring their fans never miss another live show.

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Friday
Apr112014

Is YouTube a social network, or something better?

I’m sure by all relevant definitions YouTube is – and by far the most popular. It allows people to have followers and subscribers and share content, comment and all of that, but for some reason I put them in a different category than other social networks for 1 key reason – income participation.

All truth be told, I’m not a massive social media guy – I certainly engage with it and use much of it, but I’m certainly not as savvy as the average teenager. What I do know is that major corporations and content creators are approaching social networks in 2 ways – marketing and revenue.

Most of these networks start in the marketing/sharing space and then work on how they can transition to the revenue part – we’ve seen that with Facebook, Twitter, Tumblr, Pinterest and even YouTube.

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Wednesday
Feb192014

Youtube For Musicians: The Advanced Guide!

The internet is full of basic advice on how to market your music with Youtube. That said, if you want to really step your game up and start reaching more of your target audience, there are only a few advanced guides that will let you know how to do that. This is one of them! So have a look for 3 ‘not often talked about’ tips that will have you using Youtube much more effectively!

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Tuesday
Jan282014

Networking: Why it’s So Important and How to Do It

Everyone talks about networking and how it’s so important for your business, but when it comes down to it, not many people know how to do it and why it’s so valuble. Here are a few tips for all the new networkers out there.

No matter what your business, if you’re a up and coming musician, a publicist or an accountant, it’s important to know people in your industry. Industry connections, no matter the context, can make a considerable difference when it comes to growing and maintaining your business. People you meet along the way in life can help you to learn new things, and with our ever changing culture, you never know who you will need in your corner in the future.

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Thursday
Dec122013

Why You Should Consider Non-Traditional Marketing

Let’s face it: when it comes to sell whatever we do, most of us feel uncomfortable. That is very true for musicians, too. Virtuoso jazz violinist Christian Hows address this problem in this interview with Jonathan Fields at 25:40 as “fear of self-promotion”.

What do we do to overcome this fear?

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Tuesday
Oct152013

Online Band Marketing & Social Networking Crash Course

In our current society we are constantly glued to our tech devices and continuously downloading massive amounts of data through both our personal computers and mobile devices. In fact, over 488 million people use Facebook over a one month span with numbers growing everyday. With evidence like this it is no wonder that it is so important for artists to “put themselves out there”. Gone are the days of searching the Yellow Pages for a phone number, or buying a map to plot a course for vacation. These tasks and more are easily and efficiently carried out over the internet.

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Monday
Sep162013

Get Free Online Promotion From Your Very Own Digital Street Team

The street team of the past hasn’t changed all that much, only the street they’re working on. Instead of physical flyers they’re sharing and tweeting tour posters, instead of leaflets they’re sharing your Facebook,Twitter and Youtube pages.

The digital street team has more weight behind it than the old model of actually going out and speaking to people. They hold the ears of the 500 or so friends on Facebook plus the number of people following them on Twitter. That is more people than you’d ever reach on a hundred rainy Saturdays standing in the high street. Not only that but your digital street team get more than one chance to influence these people.

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