Connect With Us

Enter your email address:

Delivered by FeedBurner

 

 

 

• MTT POSTS BY CATEGORY
SEARCH

 

Entries in social media (84)

Wednesday
Mar092016

Music Videos Have Leaped From Entertainment To Experience, Thanks To Social Media

The talent-hunting reality shows may have started it, but music videos in general, and social media sites, YouTube in particular, have transformed and rebranded music and their artists from entertainment to a lifestyle experience. The interactive component in shows like American Idol, America’s Got Talent, The Voice, and their various versions have given their millions of viewers part of the power to decide who wins and who loses.

Click to read more ...

Friday
Jan152016

Facebook Is Cracking Down On Event Invites – Here Are 4 Ways To Maximize Your Reach

This article originally appeared on the Sonicbids Blog

Considering how heavily we rely on Facebook to promote shows, it’s crucial we stay up to date on the platform’s event policies so we can beef up the reach of our events as best we can.

The latest update on Facebook’s event invite policy states that users can only invite up to 500 people each, but if “a large number of invites” aren’t responded to on a regular basis, you’ll be limited to even fewer for “a short period of time.” People who organize a lot of shows – ahem, me – may find themselves with a cap as low as 50, a frustrating hindrance on the ability to promote an event without paying for it.

Click to read more ...

Thursday
Jan072016

Growth Hacking Your Fanbase: Tips For Independent Artists

Every artist and their grandma understands that, aside from the music itself, their online presence is the cornerstone of their career. Strong online platforms allow artists to develop genuine relationships with existing fans and consistently bring in new ones. Of course building your following and nurturing those relationships is never as simple as you want it to be.

Click to read more ...

Tuesday
Dec012015

Myspace Makes Resurgence For Musicians In Social Media

 Every artist wants to be noticed, and you don’t need a label anymore to do it. That also means that musicians must learn how to market themselves. The primary way people discover music these days is through the internet and the recommendations of their friends. Therefore, if you want to be noticed, you need to know where all the fans are hanging out. 

Click to read more ...

Friday
Oct022015

4 Old-School Promotional Methods That Still Work

Step right up! Step right up! You don’t need to hire a carnival barker, but you shouldn’t spend your entire life online. 

We live in an age where fans receive hundreds of Facebook event invites, and artists see dozens of people click “going” only to perform to crowds that include very few of those people. Artists tweet links to events and send out e-flyers on Instagram, and while everything I’ve just mentioned is a free way of promoting an event or album, is it as effective as some of the tried-and-true ways of the past?

Click to read more ...

Wednesday
Sep232015

The Evolving Role of Social Media For Bands & Brands

Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the value of social media and how it can be further enhanced.

With last week’s Social Media Week in London, and having just held MEC’s second Music Week looking at the changing role of social, data and brand partnerships, I took the opportunity to speak with three emerging bands – MALKAThe Daydream Club and The Microdance – to find out their perceptions of social media and the future role for brands.

Click to read more ...

Saturday
Sep052015

The Difference Between A Successful Band, And YOUR Band!

Ever wondered why your band struggles to even get pub gigs, yet a fresh new band is packing out venues from day one? Fed up of having to resort to Pay2Play gigs because no decent promoter is willing to take a chance with you? The secret to success is in plain sight, it’s just only a few have the vision to see it. This guide covers the importance of planning ahead, how to gain attention for your band, and how to score those exciting opportunities that are otherwise unavailable to you.

Click to read more ...

Thursday
Aug272015

4 Things Your Music Publicist Should Never Say

This article originally appeared on the Sonicbids blog

There are things that a publicist, or someone purporting to be a PR professional, will say that are instant red flags. If these statements don’t sound quite right, that means they probably aren’t. So you better ask the person who said them to clarify. That, or reserve your right to be a bit suspect.

I’ve heard certain people who claim to be/who act like PR people say a handful of things that cause my eyebrow to raise a little. These sayings indicate that they don’t know what they are doing, that they aren’t legit, or that they might be a poser. Four of the most questionable statements I’ve heard in some variation or another are below, and are what to be on the lookout for.

Click to read more ...

Tuesday
Aug252015

Promoting Your Music With Snapchat

Jack McCarthy is a contributing writer for of WeSpin, a growth training platform and community which offers a free Fan Engagement course available at: box.wespin.co.

If you or your band have been steadily growing a fanbase and seeing increasing engagement online while touring and releasing music, then you know all about the constant demand for content on your social media networks. If you are not sharing photos on Instagram, tweeting and direct messaging your fans, and getting comfortable using YouTube regularly then you are probably falling behind in taking full advantage of the social platforms where your fans live their daily lives.

Click to read more ...

Wednesday
Aug052015

The 5 Most Annoying, Ineffective Ways That Bands Seem to Always Promote Their Music

This article originally appeared on the Sonicbids blog.

We wholly recommend promoting your band on social media (duh). It’s easily the best way to maintain and grow your following, and it’s arguably eclipsed flyering as the most reliable way to announce a show and reel in a crowd. What we can’t advocate, however, is being obnoxious about it. We’ve all had our nerves grated by someone’s promo. No matter how alluring or special the artwork, there are certain marketing moves you just shouldn’t make online.

Click to read more ...

Monday
Sep222014

What Artists Should Know About Next Big Sound

Perhaps you don’t sell too many albums on iTunes, or have that many SoundCloud plays or YouTube views. But maybe, just maybe, your music is really popular in some far off corner of the digital universe you never even knew about, and all that “exposure” you’ve racked up over the years is paying off behind the scenes.

Next Big Sound provides detailed online music analytics to measure the growth of bands on streaming services and social networks. It doesn’t cover everything, but it casts a wide enough net to shatter an artist’s dreams with cold, hard data. I know it did mine! <sniff>

Cidney at NBS agreed to give me an artist credit for one month so that I could write this article, way back in April. Hopefully she’ll forget to downgrade my account.

Features

Key Metrics

The screenshot above shows a dozen “key metrics” of my choosing. It’s an easy way to focus on what’s important to me, and not get bogged down in all those numbers. So for example, I could replace Rdio plays with Vine loops, Last.fm shouts, or unique pageviews of my website.

Click to read more ...

Wednesday
Jul092014

Swimming Upstream

Since releasing my first digital album back in 2002, technology has played a crucial role in the distribution of the music I create. At that time, CDs were still the way folks listened to music but sales were definitely well in decline. Napster had scared the crap out of the music industry and was shut down for good. Mp3s were all the rage and there were these things called iPods that were changing the way people consumed their favorite songs and albums.

Thanks to archive.org and Creative Commons, I was able to distribute my music free of charge to my listeners without fear of the music being used for commercial purposes. I’d release a concept album that could be downloaded and enjoyed around the world. At the time, this was a novel idea for an independent artist.

 

Click to read more ...

Monday
Jul072014

6 Artists Who Are Amazing At Twitter – And What You Can Learn From Them

Let’s not beat around the bush: tweeting is easy. Even the most cursory glance at the Twitter feed of just about any celebrity will prove this point. For example, it probably didn’t take Ashanti very long to come up with her classic “Hey yalll!!! What do u think about face book??” So it’s true that tweeting is easy, but using Twitter as an effective tool to engage with your fan base and build your career - is hard. Lucky for you, there are a few musical artists who have Twitter figured out so why not learn from them and see what you can apply to your own future tweets.

 

You could choose to forgo basing your Twitter identity on your music at all. Seems counterintuitive but some people make it work for them, like Decemberists frontman Colin Meloy. He tweets almost nothing about what he sings about, but tirelessly about political and social issues he cares about.

Click to read more ...

Thursday
Dec122013

Why You Should Consider Non-Traditional Marketing

Let’s face it: when it comes to sell whatever we do, most of us feel uncomfortable. That is very true for musicians, too. Virtuoso jazz violinist Christian Hows address this problem in this interview with Jonathan Fields at 25:40 as “fear of self-promotion”.

What do we do to overcome this fear?

Click to read more ...