One of my New Years resolutions was to do a bit more blogging and provide the music and marketing communities with some cool tips in navigating the web and managing your street campaigns.
I have been in the marketing field for over 10 years now and running FanManager for 6 years, so I wanted to post some of my observations and let you know what has worked and what hasn’t.
The entry below will cover everything you need to know about online street teaming in this new digital era. Although physical street teams are still important and relevant for many hard touring bands, online street teaming is becoming much more prevalent.
HERE IS WHY…
1) Ease of Reaching Fans. It has never become so easy to reach tens of thousands of people in just a few minutes. In today’s ADD culture, people want instant bite sized bits of information. People are tuning out billboards and traditional advertising and are much more willing to listen to a recommendation of a new track, video, or concert from a friend. This is why platforms like Twitter and Facebook are so important today.