The digital revolution came seemingly overnight. It crept into our living rooms, bedrooms, and court rooms. The moment that Metallica sued Napster, the point-of-no-return hit. We’re on a crash course with a digital destiny, and there are many artists who are adapting beautifully.
Take Louis C.K. for example. He revolutionized the standup comedy business with his tech savvy tour. He still made millions, and he got lower ticket prices for his fans. All he had to do was a little bit of extra work by calling each of the venues and setting up contracts with them individually. Not too much to ask for $4.5 million.