When it comes right down to it, we’re all selling something. Every day, we’re selling our products, services, brand and our personal selves over and over again. As an artist or band, you have to be aware that sales are a big part of your equation for success. Here are 10 sales tips that can help you not only increase your revenue, but your fan base as well.
How You Can Contribute To MusicThinkTank
Anyone can join the discussion and contribute relevant articles to Music Think Tank. Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).
Entries in tips (3)
Most musicians or artists think of only one or two aspects of their career; music and social networking. I find that most musicians just go through the motions not really giving it their all especially when it comes to social networking. In order to improve your skills as a musician, get more gigs and make more money you have to think outside of the box. Improvisation is a key asset to your bag of tricks and can pay you back ten fold. If you always practice what you know you will never learn anything new or improve your craft and skill set. Trying new things out and getting out of your comfort zone forces you to expand your mind with the side effect being some potential hit tunes on your hand. More importantly it will help you to bridge out of your genre of music, once you get good, and allow you to diversify your income potential by taking on other projects or gigs. This article however is not about making better music or writing hit records, it’s about doing simple steps with social networking, like improvisation, that will pay off in the future.
Fans of groups such as the Insane Clown Posse (the Juggalo), the Grateful Dead (the Deadhead), and Jimmy Buffet (the Parrothead), are all apart of communities that exists beyond the band. The music is what brought these groups of people together, and the loyalty to the music acts as the glue bonding them together, but the artists themselves have no responsibility to control the group - the community acts as it’s own separate entity, with its own leaders and followers.
These fans belong to a tribe.
What Is a Tribe?
Tribes exist as a way to connect and to share an interest in a topic, and it is because of this that you as an artist must recognize that creating a tribe is an essential step towards success and career-longevity. And since a developed tribe acts as its own entity, the incessant ‘shameless self-promotion’ that unfortunately paints the walls of all too many artists’ Facebook and Twitter pages will become a thing of the past.
With a tribe of loyal fans at your side - just one announcement of any album, any show, even any new merch will be absorbed and spread like wildfire. Remember that a typical characteristic of a tribe member is to be overly dedicated, or obsessive, which can be used to your benefit! Think of these obsessive tribe members as your own instant viral marketing strategy- these are the types of fans who make sure that everyone in their social networks know about this new announcement.
Recent Popular Content
(Updated May 3)