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Entries in touring (17)

Monday
Mar172014

How to Use House Concerts to Create Career-Sustaining Superfans

There’s a buzzword I see popping up a lot lately in articles about how to become a career artist: superfans. The idea is that if you have a subset of your fans who will support everything you do – buy every album you release, go to all your shows, buy all your merch – then you can build a sustainable career with the support of these hyper-dedicated fans.

As someone who has made a career as an independent artist, I have found no better way to build a collection of superfans than partnering with existing fans to put on deeply connective concerts in their homes. The remarkable success I’ve experienced with this model has led me to abandon traditional club touring, instead performing almost 150 house concerts in the last 2 years.

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Wednesday
Jan082014

How to Create SMARTER Goals for Your Music

Author Zig Ziglar was often as saying, “If you aim at nothing, you’ll hit it every time.”

Your music career is no different. Unless you have a target that you are reaching for, you’ll just continue down random pathways hoping to get somewhere. How will you know what successful looks like if you haven’t defined success for yourself? You need to begin by creating (or revisiting) your goals.

There’s a popular business acronym that says goals should be S.M.A.R.T., or Specific, Measurable, Attainable, Relevant, and Timely. In a band, I think goals should be SMARTER, because they need to include Everyone and be Revisited often.

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Thursday
Jul252013

5 Big Tips That Will Save Your Band’s Tour

There’s a lot of great advice out there about how to book a tour but I haven’t found many things about how to survive on tour. Going out on the road can sometimes be a dangerous affair: long hours on the road with little sleep, many late nights, financial risks, etc. Here are 5 easy tips to remember that can save your band’s tour:

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Tuesday
May212013

The 4 Places You Should Be Entering All Of Your Concert Dates To Increase Concert Attendance

Entering concert dates is one of the most annoying parts of playing live. It’s both time-consuming and annoying to keep up with. Thankfully, it gets easier and easier each year to do this menial task. Entering dates into the services we have outlined below increases the chance of getting both fans and potential fans to your shows. Some of them can put them in the places where your fans go to hear and discover your music, where as others alert your fans who have liked you on Facebook that you will be in their town. Entering your dates into these services also increases your chance of being added to local concert calendars in local papers and radio stations. Making sure your dates are always up to date in these four services will increase the likelihood of getting fans out to shows and we will explain why.

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Wednesday
Dec052012

Playing Profitable Shows as a Band: The 25% Rule

A recent article by Last Stop Booking highlighted the fact that touring is now more important than ever. If you have the time, I highly suggest reading through the article to get a basic feeling for how you should be planning your tours as a band.

I’d like to add some tips/ideas to that post by going farther than just giving ballpark numbers and touring radiuses to go off of and instead dive into a profitable tour itinerary that just about any new indie band can use as a template.

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Tuesday
Nov272012

Where You Should be Touring/Performing

When it comes to touring, I find more musicians focused with the “How,” “When,” and “Where” aspects but not enough of the “Why.” Of course, touring can be an incredibly important step in most artists’ careers but you should definitely take some time out to create solid goals and a definitive strategy before you decide when/where you want to hit the road. Why do we pick the target areas for touring that we do? Is it because we want to travel there? Because they are big cities? Because that’s what everyone else is doing?

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Monday
Aug272012

How to Book Your Band's First Show

I’ve written many things about booking, such as a step-by-step guide on booking a tour and a few things on getting into SXSW, but what happens if you don’t have a massive history of touring the country? What if this is a new band and this is your first gig? How do you get started?

Here are some tips on booking your band’s first show:

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Monday
Aug202012

Don't Act Like an Amateur Band

A while ago, I wrote a piece about The Unspoken Rules of How to Treat a Touring Band. Basically, it was some rules on courtesy between bands show share a gig. After going on a few more tours myself, I wanted to share some additional advice on how to make shows run a little more smoothly and how you can be a little more professional in your gigging.

Here are some assorted tips on the pro’s do it:

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Friday
Aug172012

I'm With the Band: Tips for Traveling Success

Whether you’re a part of the band, a helpful roadie or just a follow-you-anywhere fan, traveling with a musical group can be equal parts invigorating and exhausting. If you’re preparing to hit the road with a band, keep some basic travel principles in mind to ensure your musical adventure is as stress-free as you can make it, despite the hectic schedule and nights of activity you’ll surely face on the road.

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Wednesday
May302012

The Four P’s of Playing Live Shows: Post-Show

Dave Cool is the Director of Artist Relations for musician website and marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool

The “Four P’s” is a term used to describe the traditional Marketing Mix: Product, Price, Placement, and Promotion. I’m borrowing from that expression to talk about the Four P’s of Playing Live Shows: Preparation, Promotion, Performance, and Post-Show. This series of blog posts will cover the things that you can be doing as a live performer to maximize each show. In the final part of this series, we’ll go over what to do after your show is finished:

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Wednesday
May162012

How to Book a Tour: Unconventional Advice

There’s plenty of advice out there for booking a tour. In fact, I’ve written on it a few times (including this step-by-step guide). People generally talk about the same kind of stuff: how to approach a venue, where to book, promoting, etc. However, I want to cover some of the territory that people don’t talk about, the pitfalls that you’ll come across along the way.

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Tuesday
Jan172012

How to Book Your Band’s Tour, Step-by-Step

I believe that good information should be spread and even though I do booking for bands, I’m not afraid to share, step-by-step, how I go about this process. That’s what this music blog is all about, partnering up with artists to take the next step. I hope this helps your music career.

This is a more concise version of an earlier post which you can read here. I recommend you read that one too.

Once you’ve decided that you want to and are able to tour (and you’ve figured out the why’s), it’s time to plan the how, when, and where’s. This is what I do.

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Thursday
Dec232010

The Beatles Tell Us That We've Hit The Concert Price Ceiling

The recent release of the Beatles catalog on iTunes made me think - what did a ticket to see them at their live peak cost? 

Answer: a prime seat to see the Beatles in Chicago 1966 cost $5.75 - in today’s dollars this is $37.60 - almost ten times less than what you would pay for a huge act today. 

Things were different then of course - touring was done mainly to promote record sales and tickets were priced below market purposely to make sure shows were safely sold out and to reward fans for their record-buying loyalty.  This produced what economists call a consumer surplus.  Some of that surplus was soaked up by the secondary ticketing market.

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Tuesday
Sep072010

Merch Table Essentials: 15 Ways For Musicians To Increase Sales, Fans and Efficiency

As album sales are becoming a less meaningful component in the overall success of an artist or band, the live performance sector, including ticket sales and merchandise sales, is becoming increasingly important. While the live show itself must be unique in order to encourage repeat customers and ultimately drive ticket sales, the merchandise table has the opportunity to drive significant revenue and first hand, artist-fan engagement. But just having a merch table is not enough, as there are essential elements that must be accounted for in order to make the effort worth while.

Assuming that you have accounted for the typical ‘guts’, such as T-Shirts, CDs, Hats, Stickers, etc. there are essentials to any effective merch table that will do three very important thing:

- Increase your sales
- Increase your long-term engagement with new and existing fans
- Decrease wasteful overhead when investing in the merch for your next tour

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