Fans of groups such as the Insane Clown Posse (the Juggalo), the Grateful Dead (the Deadhead), and Jimmy Buffet (the Parrothead), are all apart of communities that exists beyond the band. The music is what brought these groups of people together, and the loyalty to the music acts as the glue bonding them together, but the artists themselves have no responsibility to control the group - the community acts as it’s own separate entity, with its own leaders and followers.
These fans belong to a tribe.
What Is a Tribe?
Tribes exist as a way to connect and to share an interest in a topic, and it is because of this that you as an artist must recognize that creating a tribe is an essential step towards success and career-longevity. And since a developed tribe acts as its own entity, the incessant ‘shameless self-promotion’ that unfortunately paints the walls of all too many artists’ Facebook and Twitter pages will become a thing of the past.
With a tribe of loyal fans at your side - just one announcement of any album, any show, even any new merch will be absorbed and spread like wildfire. Remember that a typical characteristic of a tribe member is to be overly dedicated, or obsessive, which can be used to your benefit! Think of these obsessive tribe members as your own instant viral marketing strategy- these are the types of fans who make sure that everyone in their social networks know about this new announcement.