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Entries in TV (2)


Right sort of rage, wrong machine

You may be aware that last week’s UK number one single was Rage Against The Machine’s ‘Killing In The Name’. It was a pretty big deal, and it prevented what otherwise would have inevitably been the surefire ‘X’-mas number 1 from reaching that spot.

X, in this instance, standing for X-Factor.

The campaign was started on Facebook, which is an interesting story in itself, and you could possibly do a fascinating case study in online activism and social media around that very point. That’s not what this blog post is about, but it’s worth a mention.

There was a lot of noise made about the RATM campaign. Some people said it was wonderful, because it kicked against the corporate nonsense that the Christmas charts had turned into. Others said it was a shame, because it stole the rightful place at the top of the charts from a young lad who had earned it fair and square in plain view of the British public.

And another bunch of people said that the whole exercise, while well-meaning, and coming from the right anti-corporate perspective, was essentially flawed and pointless. After all, Rage Against The Machine is a Sony artist, just like young whatsisname who ‘won’ that TV contest. And so any protest centred around a chart battle between those two artists simply filled the coffers of the people who stood to gain had nobody done anything.

Personally, I disagree. With everyone.

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Posting and announcing your gigs. 

So you have a show and you want to promote it. Many artists take this pretty simply. They post on their website, announce it on Myspace, share it on Facebook, sometimes list it on Craigslist and then maybe send it to a local music magazine. There is this idea that people will just make the effort to find out about you. Now in some cases that can be true, but with each gig and show it is much more effective to pull those that already know you, reach out to those that might be some what familiar with you and connect with people that have never heard of you before.

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