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Entries in video game industry (2)

Thursday
Apr262012

Q&A: Getting Music Placed in Video Games

This post was written by James Aviaz and originally appeared on the Songtrust blog.

After getting our first listen to the upcoming Halo 4 soundtrack – as written by former Massive Attack producer Neil Davidge – it seemed the perfect time to give some insight into video game music and placements.

We spoke with Josh Kessler, VP of Business Development for Downtown Music’s licensing agency dms.FM. Josh has been involved with the placement of huge artists into games like FIFA StreetSaints RowMLB 2K, and Guitar Hero.

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Wednesday
Dec082010

What’s The Best Music Business Model? You Might Be Playing It Every Day

Have you bought a video game recently? Have you ever made an in-game purchase? Do you consider pre-roll, banner or in-game advertising acceptable? Do you think buying video games online or on a mobile device is normal? Has the video game industry turned social networking into a revenue generator through multiplayer gaming?

Every day, I’m meeting people who could answer “yes” to all these questions - which raised a very important question in my own mind: if we replace the word “game” with “music,” why aren’t these answers still “yes?”

The music industry has a lot to learn from the video game industry. We’ve finally gotten past the “save the CD” era, but the music industry is still lagging when it comes to proactively developing new business models. Just as the video game industry has continually adapted and reinvented itself in the last few decades – arcades to consoles to mobile to online to apps to ad-supported and so on – the music industry must learn to quickly spot new consumer trends and behaviors, and then adapt the technology and business models to turn those trends into new revenue streams.

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