It takes a lot of patience, professionalism and effort to put together a good plan of action, whether it’s a business plan or an attack plan when it comes to your career. It takes tens times as much when it comes to following through with that plan. All too often artists, and even business people, will set up a great plan, but then slack on it, cut corners, change it without a solid reason or just go in an entirely different direction. Much of the time, this results in failure because a hodge podge of unorganized and erratic work leads to problems.
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Networking sites are great promotional tools. Everyone from the indie artist to the artist who has a massive advertising and marketing budget has one. But when is it time for house cleaning? When is it time for certain things to go away? A good deal of what is posted is unimportant, boring and, let’s face it, stupid. Now, if you’re just another face on Facebook or Twitter, it doesn’t really matter. However, if you are an artist, a band or someone who is trying to promote and market, those little stupid updates can harm you more than help you.
So what is the answer?
Simple. Do some housecleaning now and then and make sure you are providing the information, the image and the promotional materials that will reach the most people in the best way. Be smart in a world of social networking. Twittering, face booking and whatever other term you can come up with where people are putting out the dumbest information that might only apply to the fewest people and end up causing the most problems and over all disinterest possible.
Many artists strive to get the best gear, the top equipment and the most stuff that they can possibly cram onto stage or into the studio. Whether it’s that drum or this toy or that additional instrument, many musicians today have too much stuff, and most of them don’t even know how to use half of what they have. So play with your toys. Mess around with buttons, sounds, tunings, setups, etc. You may know the basic sounds, but what else can you do to find out even more about your gear?
In some ways, when you purchase a certain effect or instrument, it’s like you have purchased a kitchen’s worth of supplies and food. When you only use a certain configuration or a certain set up, it’s the same as only using one kind of food from that kitchen. I have a favorite food, but I also like variety and I like to know what all my options are before I prepare or order what I want to eat. Why not apply the same ideas to your gear?
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(Updated July 8, 2015)