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Entries in WordPress (3)

Tuesday
Mar222011

The Musician’s Guide To Affordable, Effective Websites

I got a slap in the face in Perth, Australia two weeks ago.  I went there to talk about Apps, Foursquare, and advanced web marketing strategies.

I had many one-on-one sessions with artists and a vast majority had a big problem:

They didn’t have web sites.

When I say they don’t have web sites, I mean they’re only using MySpace and Facebook.  Which is a critical mistake. See here why: http://bit.ly/musicadiumpaper

I’m not saying this to make anyone wrong or to be righteous.   Websites, as I soon found out in Australia, are very expensive to build with local web designers. A few artists showed me quotes of $5,000 for a website. It’s not 1997 anymore and those quotes are not OK.

An effective website can be created $20 or less a month with no upfront costs.

Click to read more ...

Monday
Oct112010

7 Best WordPress Plugins for Passive Promotion

I’m convinced that WordPress is the most powerful and easily implemented website platform for musicians. Most of my social networking efforts are aimed at directing traffic to my band site, which serves as my base of operations. Countless free plugins allow me to add new features and customize to my heart’s content.

I recently overhauled both of my WordPress sites (colortheory.com and passivepromotion.com are functionally identical), exploring all the popular plugins from each category. Despite my best efforts to keep things lean and mean, I ended up installing 23. All are free, as is WordPress. The only thing I’ve paid for is the Thesis theme, which handles the look and feel of the site, search engine optimization, and other behind-the-scenes details I don’t care to figure out on my own.

I don’t have time to babysit my sites every day, so I’m always on the lookout for new ways to “set it and forget it.”

Here are my seven best WordPress plugins for passive promotion:

Click to read more ...