Tunes And Technology: 5 Ways To Promote Your Music Online
June 2, 2017
Dixie Somers in Advice, Marketing, Marketing, Marketing Strategies, Promotion, YouTube, music tech, pres kit, promotion, tech, tunes, website
Even if your band is amazing and your recordings are tight, marketing and promoting your music can be an art form. When it comes to promoting your music online, this adds even more complexity to the process. One reason for this is because you are competing with millions of other highly refined online bands and musicians. However, with the right promotions strategy, you can get your music before a wide audience of new fans in no time. The following are five ways to promote your music online you should be actively doing now.

 

Your Professional Website

When it comes to promoting your music online, you must have a website that is something special. People want to read exciting, juicy stories about your band and have round-the-clock access to all your amazing tunes. Pictures of you or your band involved at events, and exclusive offers to entice fans to visit you in the backstage area of your website is where the connection with your audience matters the most. Anyone who tells you music promotions are just about the music really does not know the online music promotions game as well as they think. Always remember, your music is your gift to your fans, but because of your music your fans want to get to know you better.

 

Your Press Kit

Never underestimate the power of a beautifully constructed press kit. While a press kit will get your foot in the door with venue owners, agents, and other music industry professionals online, it is truly the gold key to getting your face and sound before people with real influence who have the money, resources and means to put you and your music before more potential fans.

 

Get Other Professionals Talking about You

From blog interviews to podcasts, you must do everything in your power to build an online presence. To do this, you must get other professionals in the industry talking about your band to their web traffic. When countless sites and online outlets are exposing you to massive volumes of traffic, it becomes far easier to get your music heard by a broader audience.

 

Your YouTube Channel

It is hard to ignore the reach of a website like YouTube.com. With the potential of reaching millions of people interested in hearing your music, your YouTube channel should both showcase your music and engage your fans in a fun and exciting way. With a good camera crew, there is nothing stopping you from promoting your music with full blown music videos which became a classic mode of music promotion since the early 80s that still works well today.

 

Professional Marketing Online

While it is wonderful to save money marketing yourself online, working with a top notch digital marketing company like E3 Local can take things to a whole new level with your music promotions. A digital marketing outfit can not only polish your ad copy and make it sound more commercially appealing, but they will likely have the resources to get your band and its music before much larger volumes of traffic than you will likely be able to do on your own.

 

Conclusion

Promoting your music online is a huge task. Generally, it helps to have a team of people helping you make connections with as many people online as possible. From social media sites to other online venues, your music needs to be featured in as many places as possible for your online music career to truly take off and be successful.

Article originally appeared on Music Think Tank (http://www.musicthinktank.com/).
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