As of a few days ago, you can now add 6 second videos to your tweets to spice them up a little bit. The start-up company Vine makes it incredibly easy to create and share bite-sized videos that have a lot of potential in the music marketing world.
Through their press release, the vice president of product management at Twitter said, “Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.”
Currently, the application is only available to iPhone and iPad users, with no word as to when the application will be ready for Android.
Having said that though, there’s still a lot of potential to use the application for sharing videos to help advance your music marketing efforts (so long as there’s an iPhone in the band). Some sample ideas that you could take advantage of are:
Studio Tour: Are you currently working on a new song in the studio? Why not share a few clips of you recording the music, editing the tracks, and even throw in a couple shots of the band for good measure.
Backstage: Right before you go on stage, you can take some shots of the crowd and what your dressing room looks like.
Practicing: Fans like to take a sneak peak into the lives of what the working musician encounters. Show them what your practice room looks like and give some insight into what the band members look like!
Viral Ideas: Just like the current most popular video on Vine that takes advantage of lots of fast clips of the “I Love New York” logo, you can use your imagination of how you can brand your image to fit into a quick viral idea.
Day-to-day: Just like with Twitter, you can easily share what your day to day life looks like and what you’re up to outside of the music world.
Because Vine is so new, jumping on the bandwagon now with your efforts will help you stay ahead of the curve once everyone starts trying it out and using it. Making content that’s compelling will be harder and harder as more people start to figure out what Vine is and the novelty wears off.
David Roberts is the founder of the Sunshine Promotion company. Based out of Nashville, TN, his blog “Sunshine Promotion” at sunshinepromotion.info helps artists achieve real goals with hard facts, case studies, and templates of music business plans to follow.