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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Thursday
Apr302015

Signal, Noise, & Facebook Newsgroups

Over the past couple of years Facebook Groups have really risen to prominence as a way to get the word out about creative work. Unfortunately they have also proliferated to the point they are hard to keep track of & many have been so inundated by promotional posts that they are no longer useful. So I made this spreadsheet to help sort through things. group-promotion-signal-noise

Column A is the name of the group, Column B is the URL, Column C is the number of members of the group, Column D is the activity level, Column E tells you the type of group it is & I think that is probably where most people stop with their spreadsheet, but I wanted to take things a bit further. Just to get the easy stuff out of the way, anything after Column I just shows the actual posts put in a group.

I’ll go from the obvious things to the least obvious things in Columns F-I.
Column I just has the number of posts I’ve made in a group.
Column H has the amount of interaction I’ve had within the group, so I add 1 for every like or comment a post gets. For mathematical reasons, I always start a groups interaction level at 0.1 until there is actual interaction on the group.
Column G has the amount of trackable action from a post. What does this mean? It means the amount of people who actually do the thing you are asking them to do. If you post that you are doing a Kickstarter & that post gets a lot of likes, that’s not really that important to you, because what you want is backers. So the only trackable actions would be those times a post generates a sale or a video view or a Kickstarter backer or whatever it is you are pushing. If you really want to get into it you can make individual links for a group, or you can just use a “best guess” scenario (what I do) where you can assume someone came frame a post earlier in the day rather than a post to a different group a few days earlier. For mathematical reasons I always start trackable at 0.1 until something makes me believe it should be higher.
Column F is where all the math really happens & I call the answer “amplification”. The formula is # of members x # of interactions x # of trackable actions divided by # of posts. This measures to me the importance of posting in an individual group. A group with 1000 members would start with an amplification value of 10 on your first post, if that post generates 2 likes the value goes up to 200 & if it generates 2 likes & 1 trackable action its value shoots up to 2000. The more posts you do, the more you will realize the true value of a group. You’ll notice most of the groups that have a trackable action have a higher amplification number than there are group members. These will be the most relevant groups for you. As time goes on & you do more posts in a group you will start to see which groups are irrelevant for you to do promotion on, which is something that can change if you make a concerted effort to be active in a group before making a post.

In general I’d give any group at least 5 promotional posts before leaving it & I wouldn’t join any group for promotional use that has less than 1000 members. If you’ve made 5 posts & your amplification number is now under 100, there’s a good chance that your post is just noise & wasting both your time & that of all the members of the group.

Anyway, download the spreadsheet to use yourself & I hope you find it useful. If you do find it useful, just buy something from Silber to show your support.



About the author: Brian John Mitchell has run Silber Media since 1994 spreading the word about underground music & art through a webzine, comic book publishing, & a record label.

Tuesday
Apr282015

Want to Live Your Dream? Build Your Team. The Only Way To Win The Game.

If you want to making a killing in your career as an artist, then you cannot ignore the importance of building a team.  But what does a successful team look like? And what should you look for when recruiting star players?

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Monday
Apr272015

Tidal Wave

Jay-Z’s Tidal has made many ripples, however the splash seems to have been short lived. The March 2015 buy of Tidal has become a troubling investment for investors at the forefront. One has to ask themselves if Tidal’s business plan makes any sense in a time when consumers see very little value in purchasing music. To expect consumers to pay $9.99 for a standard streaming service and $19.99 for a high-resolution service seems pretty crazy. What’s even more crazy is that Tidal as a company has not properly marketed it’s service to the consumer. Everyone is left in the dark, maybe they are left worrying or maybe they press on to the next service. I believe if Tidal is the biggest thing since MTV, then they should have marketed it like it was.

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Tuesday
Apr212015

Oliver Trolley release new single Forty-Five

San Diego, CA - Oliver Trolley is releasing a new single Forty-Five April 28, 2015 off their upcoming EP that is set to release late Summer/ early Fall. The EP has yet to be named and is the fourth EP for the energetic San Diego quartet.

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Wednesday
Apr152015

Atlas Music Publishing Sign Counting Crows to Global Deal

Atlas Music Publishing have signed the Counting Crows to a global music publishing deal, as announced today by Jennifer Blakeman, Chief Creative Officer. The agreement covers the entire catalog (excluding the most recent album), and includes multiple hit singles and albums that have sold collectively over 20 million worldwide, including the Academy Award nominated single “Accidentally in Love” from the film Shrek 2.

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Tuesday
Apr142015

Bands & Brands Love Fliptu: Raises $1.2M for its Social Visualization Tools

LOS ANGELES, CA – April 14, 2015 – Fliptu, a popular social aggregation and visualization platform among music and entertainment brands, today announced its seed funding and exit from beta into its full release.

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Tuesday
Apr142015

Music Producer Tito Adesanya Releases A Newcomer’s Guide to the Music Business

Tito Adesanya, is a young British law graduate/music producer with over 10 years’ experience in the music business. 

As a producer, he has collaborated and toured with the likes of N-dubz, Tinchy Stryder, Skepta, Chipmunk, Mobo award nominee Ghetts, and Tinie Tempah signee G Frsh. 

He decided to write his first book - A Newcomer’s Guide to the Music Business - after routinely coming across countless industry newcomer’s, who felt there were no books in the global marketplace which specifically catered to their needs.

 

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Sunday
Apr122015

Singrush - Promote Your Music For Free

Singrush is the hottest and fastest rising music hosting and promoting website, free for all to sign up.

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Saturday
Apr112015

Adaptive Music

Music as we know it today is a ready-mix 2:42 “piece”. It doesn’t need to be like that. It is a result of technical limitations of the early day of sound recording, by 10 inch grammophone discs rotation at 78rpm in 1910.

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Thursday
Apr092015

Prosperous Cultural Hotspots like Tallinn and the Baltics are ultimately let down by the Conservative UK.

I recently attended the annual music conference and festival Tallinn Music Week (TMW) which is a fantastic event, and something I have now attended 5 times. It deserves every accolade it receives, and indeed there have been many! 

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Thursday
Apr092015

Tiopod Rocks

TioPod.rocks is the new online radio made by those who listen to it. Tiopod aims to bring people together and show the best in music talent! Broadcasting live every day from London. Be prepared to get your feet wet!

Enclosure

Wednesday
Apr082015

When Artist Pricing Logic Makes No Sense


Quick story. In 2002 I was making around 600 radio and TV commercials a year. It paid well because I priced at the value of my time and talent.

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Tuesday
Apr072015

Use Music Theory for HS Math Credit

My husband and I are in the process of petitioning our daughter’s HS to allow her to take music theory in lieu of taking Trigonometry.  She has aspirations of studying for a BFA in Musical Theatre when she attends college.  Music theory would be so much more useful to her choice of career than would trig.  I have taken the time to apply each and every Common Core Math Standard to a topic which would be taught in the Music Theory Class.  My question, has anyone else thought of doing this?  Were you successful?  We are confident we can make a case for this and are seeking other musicians opinions. 

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Monday
Apr062015

Should You Buy Guitar Center's Pro Coverage?

Former Guitar Center employees talk about the company’s extended warranty program, Pro Coverage. What do you think of extended warranties?

 

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