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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Tuesday
Apr012014

Why Music Licensing and YouTube Are Officially Frenemies

Why Music Licensing and YouTube Are Officially Frenemies


Why Music Licensing and YouTube Are Officially FrenemiesYes, Music Dealers knows that today’s music licensor has enough to watch out for: publishing, legal, creative, budgeting, etc., etc. But, to ensure you keep yourself covered, and are avoiding a daily regimen of banging your head on your desk while muttering curse words under your breath, we’ll be adding one more item to your music licensing watch list.

A dilemma is beginning to emerge for music licensors who post content to the largest video sharing site on earth, YouTube. A system designed to help compensate artists is beginning to piss off music licensors.

It’s becoming like that one friend who is pretty cool most of the time, but you sometimes secretly hate—the frenemy.

The Story

In a frenzy, a long-time client of Music Dealers called up one of our directors of business development. She expressed great concern about whether or not Music Dealers or its artists had any intention of monetizing content posted on YouTube through paid advertising.

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Tuesday
Apr012014

recordJet on a platinum flight with Milky Chance

Berlin-based music distributor recordJet is celebrating one of the greatest successes since its inception in 2008: recordJet passenger Milky Chance’s single “Stolen Dance” has reached platinum status by selling 300,000 units.

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Wednesday
Mar262014

Food Truck Chefs, Rehab and Building a New Artisan Class

On February 1, 2014, I decided to take the improbable leap into DIY-dom. Whether it was fear of letting go of an old paradigm, or just the misconception I had of DIY, it was a path I never dared take until now. My dreams of being The Next Big Thing proved to be more than just a hinderance. Like being in a bad relationship and wondering why my partner didn’t love me, I spent the majority of my career waiting for approval that would never come. My core values had been screwed up. After years of banging my head against a wall, I needed to make a change. If I was true to myself, sustainability would follow.

For the longest time my perception of DIY comprised a guy playing lounge jazz covers in a booth at the Arts & Crafts Fair. It just didn’t seem cool. To the layman, DIY is still perceived as amateurish, and frankly, kinda crappy. Because I have a BA in music and a I am veteran of the music industry, I prefer to see myself as a trained Chef who chooses to run a gourmet food truck. A chef is still a chef, no matter the setting.

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Wednesday
Mar262014

How (and why) to write a brief music music bio for live event promotion

As a concert presenter, I’ve found that many artists are lacking an easy-to-use bio. By that, I mean a bio that is ready for cutting and pasting. The key to putting together a good event-oriented bio is to understand what it is most often used for. Typically, it will be used by presenters to create a press release, a web site listing and perhaps a Facebook event for your show. So it’s important that your bio is not too long, or too short, and that it presents you in the way you want to be presented. Keep in mind that what you write is often exactly what will appear in print or on a web site.

As an added bonus, having this type of bio readily available will be appreciated by the presenters you are working with, and save them lots of time. This will increase the chances that they will do everything the can and should do to promote your show, and it might make them more eager to ask you back again.

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Tuesday
Mar252014

How Does Publishing Help You?

In the music publishing world, royalty collection societies that collect publishing royalties are, unfortunately, rooted deeply in the ways of the past. The ways of the music industry’s past have dictated royalty collection for composers and songwriters such that independent artists, unsigned to any major publishing company, have had it rough in recent years.

The Past

In the days of music industry past, the composer was almost never also the performing/recording artist. The composer was his own entity. That was his sole art. In the days of music publishing past, the songwriter’s sole hope for having a career was to be signed to a major publisher. The publisher would deem them as a songwriter capable of writing the greatest popular hits, and thus would invest money and time in their composing careers. The publisher was responsible for registering the songs in all royalty collection societies worldwide, securing co-songwriting opportunities, and, most importantly, shopping the songs to big-name popular recording artists for them to hopefully record the song. Helping composers and songwriters get their songs recorded by big-name popular recording and performing artists was the heart and soul of the publishing business. Selling the songs and getting them on radio led to big-time money for the publishers and the composers of the songs.

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Tuesday
Mar252014

How Your Distributor Can Help Increase Your Revenue

Having your music distributed is one of the best ways you can make money off of your music. Although there are various other outlets for getting your music out there, distribution is key if you’re looking to make a profit. Even if you’re already being distributed, there are things your distributor can do for you that can help increase your revenue even more.


Here’s how you can get the most out of your distributor:


Talk to your distributor

It may sound like a no-brainer, but reach out and talk to your distributor and don’t be afraid to ask questions. Ask to speak to a label manager or marketing rep and discuss the best opportunities out there for your label and/or artist brand; doing this will familiarize you with the process of what it takes to get featured.

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Tuesday
Mar252014

The Art of Networking in the Music Industry

The Art of Networking in the Music Industry: The SXSW/WMC Edition SXSW and Winter Music Conference are all about networking. Networking is a blanket word, and different people have different approaches to it.

Too many of us leave conferences with a hazy memory of faces and a bunch of business cards of people we don’t remember. You swarm the big-name panelists along with thirty other eager hopefuls, confidently approach the hot-shot speakers, but maybe they won’t accept your card and act completely disinterested in what you’re saying. You meet countless participants, exchange cards and some casually random banter you hardly remember. You followed up with every single person on the cards… but you receive little to no response. The conference passes over as if it never happened. Life moves on. What did you spend that multi-hundred-dollar ticket for anyway?

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Tuesday
Mar252014

Selling Yourself: The Art of the Killer Bio (Part I)

Being able to objectively communicate who you are, why you make music and what that sounds and looks like is square one in marketing your act. A bio is often the first piece of information a prospective label, manager or talent buyer will look at when deciding if they want to work with you. So what are you going to do?

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Monday
Mar242014

Ableton Live Courses Website Launch

 

Producertech are excited to announce the launch of their all-new Live Courses site, originally released back in 2009. With core courses created by certified Ableton Live trainer Rob Jones, this site has become widely known as one of the best platforms for learning about the software and music production, at an affordable rate and during times that suit you best, all from the comfort of your own home. With brand new tutorials, a vastly improved look and functionality, as well as updated technology that features optimum compatibility with all computers, tablets and phones, the new Live Courses is set to define new standards in online learning once again.

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Saturday
Mar222014

How to Build a Loyal and Supportive Fan Base (Interview with Manager Vince Iwinski of Umphrey's McGee)

What’s more important than how many fans you have? Of course, as an artist you always want more fans… And who knows, you might blow up and gain a million followers over night, but honestly: What are the chances? So what matters more to the average artist is…

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Tuesday
Mar182014

Indie Artists Using Email

If you want to cover this topic in detail, it requires thousands of words; I don’t, and won’t bother. Email is too deep a system, with twists and turns not only from a technical perspective but also etiquette.

 Let’s put spam aside with this one note: Email should never be used to contact a person about what you are doing without the recipient requesting it. It may be used for initial contact, though, if the message is one sentence asking for permission to contact in the future and plainly states, “Unless your response is ‘yes’ I won’t contact you again.”

Putting out an email blast to names that you’ve gathered from a variety of sources is SPAM. You don’t like getting unsolicited emails anymore than the person who gets one about your music or gig dates.

 

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Monday
Mar172014

2014 MelodyFusion.Com Band Gear Give Away

Hello Al! It’s back, it’s free, and it’s bigger and better then ever. MelodyFusion’s 2014 Band Gear Give Away is back with way more chances to win (over 14 winners this year and mini give-aways every month starting in April).

Yay, another “Band Gear Give-Away”!

The last “Band Gear Give-Away” was such a great success that we’re doing it again! It is really simple to play: you are automatically entered if/when you join Melody Fusion. By promoting your music and gigs or discovering and reviewing other’s tracks, you automatically stack up entries.Think of it this way - MelodyFusion is helping you, help yourself, by offering such a nice GRAND PRIZE to promote your tunes or find and listen to new music…it’s ALL FREE!

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Thursday
Mar132014

The Art of the Mixtape: A-Z Breakdown

The Art of the Mixtape. In this new music era mixtapes are a huge part of the hip-hop and r&b genre. Recently, I’ve seen and heard a lot of questions posed about mixtapes through word of mouth, blogs and social networking platforms. Questions like what’s the difference between an album and mixtape? And, why do rappers release mixtapes? The truth is there is no one reason but these days as far as the fan is concerned most albums are basically free albums.

 Here’s my quick A-Z Breakdown. In the old days, a mixtape was a DJ mix where DJs would not only showcase their work, but also break new records and they often re-mixed songs and mix matched popular vocals to beats from other popular current hits.

Fast-forward to todays fast pace consumers demand market. In order to understand the mixtape you have to understand the recording process. To mass-produce, distribute and market an album on a national, let alone a worldwide level, it takes a boatload of money. Someone has to foot the bill. Before a label, distributor, sponsor or investor puts up this kind of money; they need to believe on paper they will see a return in their investment.

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Thursday
Mar132014

Electrosonic is an innovative and original musical project

PAST PRESENT FUTURE… And… finally… Electrosonic’s brand new album: an innovative and captivating project, sound that blends energy and atmosphere, rock and electronic music. Our unreleased tracks get straight to the point, able to fascinate people and convey emotions. A band that wants to leave a mark in creative music and entertainment and that can involve you.
Electrosonic is an innovative, original and captivating musical project and also is a different way to perceive music. The idea of electronic music blends to live music and the live show is a melting of video projection and music. We can give you emotions in different ways, a straight and multi-sensorial channel between band and audience.

In 2013 the band entered national compilations and some of their songs of their brand new album Past Present Future has been broadcasted from hundreds of Italian and foreign radios, reaching good results, approval and interest. Electrosonic has been mentioned in the magazines “Muzi Kult” and “Ente Friuli per il Mondo”. The band also reached remarkable position in the “Indie Music Like” national ranking.

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