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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Friday
Mar272015

How Much Did Kendrick Lamar Make from 10 Million Spotify Streams? 

With the release of his latest album “To Pimp A Butterfly” Kendrick Lamar broke the record for Spotify streams in a single day with 10 million streams. There’s been much debate in the media over what Spotify pays artists per stream. Some artists claim to have only made $0.0001 per stream while Spotify claims to pay artists $0.006 per stream on average.

Spotify sought to provide some level of transparency with an article posted to their blog titled “Spotify Explained”. According to that blog post Spotify doesn’t pay artists per stream but instead pays based off of a, somewhat complex, formula where artists receive a percentage of revenue that reflects their percentage of the total number of streams. The formula looks like this: Spotify Royalty Formula You still with me? When I tried to explain Spotify’s royalty system to a friend his reply was “My head hurts”. Hopefully you got some Advil on deck, I’m about to go in. Using Spotify’s formula I’m going to give a loose estimate of what Kendrick could have earned from his record breaking day if it was his total number of streams for the entire month.

Spotify Revenue = $100Million  

$100Million X 70% = Rights Holders Royalty Payout = $70 Million

440 Million Total streams

Kendrick Lamar’s Streams = 10 Million

10 Million streams/ 440 Million streams = 2%

2% / $70 Million = $1.4 Million

Kendrick Lamar made $1.4 Million

How we got here: Spotify has ten-million paying subscribers paying $10 each which generates one hundred million dollars per month in revenue. The platform also has a free ad supported model with over 40 million active users. Because I couldn’t find information regarding the number of streams generated by free users, Ad revenue wasn’t factored into my equation. Keep in mind that ad revenue would only add to the total amount of Spotify revenue which would increase the amount earned by Kendrick Lamar.

The total number of monthly Spotify streams was generated by combining the number of streams for the ten most streamed songs on Spotify during the week of March 15th, 2015 and multiplying it by 4. There is no public data detailing the total number of Spotify streams for any time period nor any list detailing the number of streams for the most streamed artists. That being said, take into consideration that the total number of Spotify streams in this article represents the number of times the top ten singles were streamed combined. It does not represent the total number of streams for each artist. I’m certain there were more streams than counted in my example which would mean Kendrick Lamar had a lower percentage and consequently could have made less money, depending on how much money Spotify made overall.

The point of this piece was to display how the Spotify formula works using real world numbers.

 

This article first appeared on my site: http://payusnomind.info but I wanted to share it with the Music Think Tank community

Saturday
Mar212015

Radio Corporation of America Reforms, Returns to Camden.

Camden-born performer, musician and entrepreneur, Graham Alexander, announced his companies’ brand portfolio merger into the revived Radio Corporation of America, the former electronics conglomerate that was pieced off to buyers by G.E. through the late 1980s and held as a name holding corporation until the late 2000s. The new and unlikely president quietly detailed the slow re-acquisition process of former brands owned by the company during its Camden-based heyday including Victor Talking Machine Co, His Master’s Voice, Camden, and Little Nipper at an impromptu meeting of the board of advisors.

Click to read more ...

Thursday
Mar192015

One Nine Eight Four Denim Releases Pt. 3 Of Artist Editions Signature Tee Series

3/19/2015 -  (NEW YORK, NY) - ONE NINE EIGHT FOUR Denim, partnered with Cure for the Common Studios by Andy Sheffield to create a 3-part Signature Tee series, ARTIST EDITIONS. The idea for this series was to provide consumers with premium signature tees as well as to encourage them to think. Pt. 1 “Over/Under” and Pt. 2 “Inject Some Personality” have received a great response from followers and supporters. With great anticipation for Pt. 3, “Truth Over Slogans” has finally released completing the series!

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Tuesday
Mar172015

Here We Go Again? The Music Business Turns Away From “Freemium”

Will the music business turn away from Freemium? If you’ve enjoyed free, ad-supported services like Spotify, that enjoyment is in danger. Click to read why.

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Wednesday
Mar112015

Royalty Exchange Expands, Offering Exclusive Private Sales & Auctions for Sought After High-End Music Catalogs

RALEIGH, N.C., March 5th 2015 — Royalty Exchange, the world’s leading music and energy royalties investment marketplace, has announced a private music royalties division focused on connecting its growing publisher network and ultra-high-net-worth investors to high-profile large-scale music royalties and publishing catalog assets.

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Tuesday
Mar102015

The Decline of Western Music by John Lars Zwerenz

In the golden age of rock music (circa 1964-1972) melody and harmony were essential to a hit song or album.  After the end of America’s involvement in Vietnam in 1973, a new melodic carelessness became apparent with the onset of disco.

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Monday
Mar092015

Joel Brandenstein and DieLochis: recordJet Passengers are Permanent Fixtures in the Charts

What do Joel Brandenstein and DieLochis have in common? Quite a bit, actually. Both acts are recordJet passengers, both have gained popularity through YouTube, and both are successful in the charts!

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Monday
Mar092015

Apple and Oranges

Re/Code has reported on Friday March 6, 2015 that Apple plans on having a music streaming service that will not feature a free tier. Apple wants to have a single premium only model that will leave consumers paying $9.99 a month. Others speculate that Apple will have a two-tier model. The premium model is like a buffet of all you can listen to music, while the lower $7.99 service will come with limitations.

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Wednesday
Mar042015

Yes, Your Youtube Videos Can Be Found, Viewed & Evaluated

The new website, VidEvals indexes your Youtube videos based on Genre and Experience. So users can easily discover Youtube videos from new, emerging or established artists.

There are also in-depth evaluation tools that allow users to numerically grade each video based on four unique criteria.

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Friday
Feb272015

Song Demo Production Company makes noise in the music world

SongCat, part of Music Connect Ltd., a new company with an already impressive track record has announced exciting news and shares insights into their recent productions and clients.

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Thursday
Feb262015

BRASH! Blog makes the Top 100 Music Industry Blog List

(FEB 26, 2015 – ATLANTA, GA) Musicians Empowered has recognized BRASH! – A Music Marketing Blog as the Top 100 Music Industry Blog. This honor is a great achievement for BRASH! as it is looking to expand in the upcoming year to reach more indie artists, aspiring artists, and indie labels. The mission of BRASH! is to equip these artists with various marketing tips and information on whats new in the entertainment industry to help in getting their brand to the masses. The exposure from making this list will allow BRASH! to continue their mission to help indie artist gain knowledge in music marketing

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Wednesday
Feb182015

Short Songs Tell Stories Too!

Short Songs Tell Stories Too!

Do fans listen because of the melody or lyrics? Ask that question at Google (within quotes). Over 9.5 million returns are listed.

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Tuesday
Feb172015

Analyzing an Indie Artist's Goal

If your objective as a musician is to grow fans, what is your strategy? It’s a deep thought when given consideration. As an indie artist who produces awesome music, how do you increase awareness of your awesomeness?

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Tuesday
Feb172015

Sam Smith’s Former Label Unveils Their Secret Formula For A Top 40 Single

Ditto Music, the former label of Grammy winner Sam Smith have announced the release of their first EBook ‘How To Release A Top 40 Hit’ available to download for free now.

Click to read more ...