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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Tuesday
Aug042015

Why I Choose To Wait (To Release New Music, That Is)

I released ‘I’m Fine’ back in March and it was very positively received, to my delight. I released the song under my label Twin State Recordings, a label that was started through the music business course in the Music Production and Businss online diploma programme offered by Point Blank, London. So in fact, releasing the song was for a project that had everything to do with learning about music business and testing music strategies. I must say I’m very grateful for that project and to my tutor, Steve Hillier, for the push that I needed to really start promoting myself and my music since I changed my name to ‘Kattronique’ two years ago. But nevertheless, if it were up to me, I would have still chosen to wait, and up to now I still feel that way.

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Thursday
Jul302015

Artists Fight Hate Speech With A Song

The blogger Atanas Neychev and the Bulgarian performer Valentine Rain created a song whose aim is to fight the internet hate speech and cyber bullying – topics, that have gone completely out of control in the present-day world. The project they call “Fire+Fire” became a part of the Council of Europe campaign “No Hate Speech Movement” that supports over 40 countries worldwide. The young artists’ message is to protect the fire between us, the love for our beloved ones, as well as not to forget the little things that maintain the fire of love.

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Wednesday
Jul222015

Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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Tuesday
Jul212015

Reality Check: Why Musical Talent Isn't Enough To Achieve Success

This article originally appeared on the Sonicbids Blog.

As musicians, I believe we all exist in varying levels of our own narcissistic paradise. We are, by nature, some of the most self-absorbed people on the planet, and must be in order to achieve many highly desired benchmarks of commercial musical success. Yes, we all care about making “music for the people,” but let’s face it – we’ve got to look out for “number one” in order to get to the top of our cutthroat industry. And anyone who wants to be romantically involved with us better buckle up, because our hearts have already been taken by our first love a long, long time ago. Music is our heart. Music is our life. And for some of the lucky few, it is also our livelihood.

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Tuesday
Jul212015

Finding Your Hidden Musical Triggers – How To Overcome Writer’s Block

One of the most powerful things we experience in life is being in the zone.

Everything you do is right, everything you say is right, and every note comes out like mimosas at a Sunday brunch (Oh, I’m just getting one drink – said no middle-aged woman ever.)

I’ve written a lot of music. Some good, some bad. Some amazing, and some so bad I wanted to stomp on the nearest garden of flowers.

The funny thing is that when I wrote music that was REALLY good – it was also the easiest to write.

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Monday
Jul202015

New Free eBook: Likers & Lovers

Last month I hosted an artist leadership meeting and had a fantastic conversation about fans.

There seem to be two main types.  People who like your band and people who love your band.

From that meeting, along with conversations with others and my own experiences…I’ve turned it all into a short eBook exploring the topic of fans.

You can download the eBook (PDF) from my website for free by clicking: Likers & Lovers

If you find this information helpful, please pass it along to others.  They need it.

It’s vital that bands, artists and their teams take some time to understand their fans, where they’re coming from and how they need to be communicated with.

You’re on the right track.

 

Don’t miss a post. Sign up for free.

I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com

Monday
Jul202015

The Door Guy

You’re a nice person. You’re whole band is actually pretty friendly. You’re road manager is even kind of not a jerk sometimes.  You’re monitor/sound guy is easy enough to get along with too.

But you know who gets to start dictating the tone and experience for your show…

The door guy.

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Monday
Jul202015

Attention: Parents Of Young Stars Trying To Break Into The Entertainment Business! (Read This!!)

If your son or daughter is an aspiring entertainer, computer code writer, app designer or video game whiz kid, this article might be of interest. With media giants like Disney and Viacom/Nickelodeon creating shows featuring younger and younger performers for the adolescent and ‘tween demographic, and YouTube, Spotify and other online companies hosting content by eager young creators, child stars and teenage creators are in ever-increasing demand. Moreover, technology companies often employ young teenage whiz kids to write code and develop video games and mobile apps. All of this raises the predicament of dealing with a contract which involves a contracting party under the age of eighteen.

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Monday
Jul202015

Rotten Apple

As Apple kicked off it’s June 30th launch of the revamped Apple Music Service (Beats music), there were many kinks and controversies along the way. The controversy was that Apple was not planning to pay artists for the 3-month trial period of the service. Many artists spoke up against not being paid for the use of their streamed songs in the 3-month trial period. Many artists threatened Apple to pull their music from the streaming service all together. Artist and activist Taylor Swift took to Tumblr in a letter stating that she was speaking on the behalf of her fellow musicians who were hesitant to speak out against the tech giant.

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Friday
Jul172015

What New Artists And Managers Can Learn From The Everly Brothers

Recently a friend who has the advantage of being an astute student of the music business from the outside - the advantage being that he doesn’t have to rely on the music business to make a living – threw out the trial balloon statement that what we should be looking for is the next Everly Brothers.

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Thursday
Jul162015

How A New Band With No Fanbase Can Start Building Local Buzz

This article originally appeared on the Sonicbids Blog.

Every band has to start somewhere. Many groups playing the world’s largest stages today started in small clubs in and around their hometowns. But sometimes, it’s difficult to even get that far. When you’re at the very beginning, with no fanbase or connections whatsoever, how do you cut through the noise and get people to notice you? Social media is a great way to stay in touch with friends and fans you already have, but it’s becoming harder and harder to access new fans through it with so much oversaturation. Here are my tips on how a band with no fans or connections can get moving and start building a career.

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Thursday
Jul162015

Venezuelan Woman Seeks To Bring Some Gender Equality To The Live Music Industry

According to Women’s Audio Mission, in the US, less than 5% of music producers are female. 

When I started my Music Business Diploma, there were 5 girls in the class, and they all told us that it was the most women there had ever been in a single class at SAE Institute Barcelona. The rest of the courses, (Audio Engineering, Electronic Music Production, Live Audio Produciton), had about 2 or 3 girls combined. 

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Thursday
Jul162015

Improvisation Is For Everyone - Not Just Jazz Players

PHILADELPHIA, PA - Tonic: The Music Improvisation Card Game, launched on Kickstarter this week.

Designed to teach students and seasoned players how to relax and improvise freely and naturally, 
Tonic is an unconventional approach rooted in the free jazz and modern classical movements.

Tonic takes the form of a card and dice game that requires no theory or prior experience to play. Instead, each card has a prompt that challenges players to create a short piece of music on the spot according to easy-to-understand guidelines.

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Monday
Jul132015

9 Steps To Improve Your Band And Get Better Gigs

Do you want to perform at more prestigious venues? Do you want to perform for corporate clients or perform at more weddings? Do you want to earn more money from gigs? If you do, then these 9 steps will set you on the right track to achieve your dreams!

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