Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
2000 Things to Generate 20,000 Fans Challenge
32. Twitter Treasure Hunt
I have seen a few people using this idea online; Jeremy Borash from TNA Wrestling and Nikki Sixx from Motley Crue. They also post the clues on Facebook. I like the idea of keeping it to just Twitter, and driving Facebook fans to follow your Twitter account as well. This seems like a great way to build up followers and activity on your Twitter account all the while promoting a show. Here is how it could work…
For each show hide a backstage pass, or maybe a pair of tickets, somewhere around or near the venue. Then start posting some clues on your Twitter account as to where it is hidden. First person to find them wins. Not much more to it than that. Be sure to let your website and Facebook fans know to follow your Twitter account for clues and their chance to win.
Posted By: Michael Brandvold (Michael is a 20 year music marketing veteran who has worked with unsigned indie bands and international superstars. Michael owns Michael Brandvold Marketing a site dedicated to providing tips and advice for musicians.)