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Digital Downloads, Industry Revolution -- Penn State Gets It!!

As I strolled ignorantly to my theater class this afternoon, completely forgetting that it had been canceled, I decided to pick up a copy of PSU’s newspaper, The Daily Collegian. And I am SO glad I did, because I came across 2 very refreshing articles:

Digital Downloads: City Lights, other music stores wary of future

Musicians Embracing Needed Revolution

To be honest, usually most of the articles that come out of our newspaper aren’t the highest caliber. But the authors of these articles really surprised me with their knowledge of the music industry! It was definitely an eye-opening experience for me because until today I had yet to meet anyone at PSU with as much interest in the music industry as me. If you get me rambling about the music industry up here in Happy Valley, I usually get incessant nodding or eyes rolling from listeners -- frankly, it seems like they would rather do a kegstand. Not that there’s anything wrong with kegstands… :) Oh, college.

Anyway, I was glad to see that college students are thinking about the music industry & realizing that we are in the midst of some huge changes. 

Feel free to comment about these articles I'd love to see what you guys think about them!




Chris Bracco is an aspiring producer/music biz entrepreneur. Chris currently attends Penn State University, working towards a major in Business Management and minor in Music Technology. He is also currently interning for Ariel Publicity & Cyber PR, doing promotion for artists they represent. He also plays guitar in & manages a funky rap/rock quintet named "A.S.B.P.K."

If you would like to learn a bit more about Chris, please visit his personal e-portfolio, his blog or his band's website:
Chris Bracco's E-Portfolio 
Tight Mix -- The Future of Music & Audio Recording
A.S.B.P.K. Music

If you would like to contact Chris, please don’t hesitate to e-mail him at


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