One of my favorite blogs, Tech Dirt, reported today on the “flash mob” that occurred when one talented Tweeter updated her status. Apparently there are a ton of people who stay in on Friday nights (not me of course). Out of this discovery, led by singer, Amanda Palmer, a “Friday Night Loser T-Shirt” was born. Amanda went on to sell 400 of these tees @ $25 a piece for a total of $11K. Can we say brilliant?
The other $8K was earned by connecting with fans (CWF) and giving them a reason to buy (RTB) utilizing the following marketing tactics:
Webcast Auction ($6,000) - where her most fanatical followers bid on everything from a “guitar hero” plastic guitar controller used in an album promo shoot to a glass dildo (don’t ask, don’t tell).
Twitter Donation - Only Gig ($1,800) - Amanda hosted a first come, first serve concert in Boston, where the first 200 people to ask got in, for free. She then asked for donations and made about $2200 in cash. ($400 when back to the studio for the space and help)
Granted Amanda Palmer boasts a total of 33,536 Twitter followers as of this post. However, her label, Warner Music’s Roadrunner Records, had nothing to do with that. She is doing it all herself.
Read the complete story of how she did it here...
It’s a long post, but entirely worth it.