Why Music Licensing and YouTube Are Officially Frenemies
Yes, Music Dealers knows that today’s music licensor has enough to watch out for: publishing, legal, creative, budgeting, etc., etc. But, to ensure you keep yourself covered, and are avoiding a daily regimen of banging your head on your desk while muttering curse words under your breath, we’ll be adding one more item to your music licensing watch list.
A dilemma is beginning to emerge for music licensors who post content to the largest video sharing site on earth, YouTube. A system designed to help compensate artists is beginning to piss off music licensors.
It’s becoming like that one friend who is pretty cool most of the time, but you sometimes secretly hate—the frenemy.
In a frenzy, a long-time client of Music Dealers called up one of our directors of business development. She expressed great concern about whether or not Music Dealers or its artists had any intention of monetizing content posted on YouTube through paid advertising.