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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.


Consumer or Music Lover: You Decide

Before Kevin Roberts became the CEO of Saatchi & Saatchi he told them, “We’re not going to be in the advertising business anymore, we’re going to reframe that, we’re going to be in the ideas business.”

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Has the over reliance upon Digital Audio Workstations (Gods) ended the era of acts that can fill stadiums?

In this post, I am submitting the argument that the spread of digital audio workstations can be correlated to the complete drop-off of new artists that have the ability to sell out stadiums.  I am also suggesting that the reliance upon engineer/producers using DAWs have made artists a bit lazy, and/or that this crutch has enabled artists to focus on things that are less important than making great songs.

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Shifting the needle on new digital music services

It seems that in recent weeks, there has been a real rush-on in the digital retail space for music. We’ve had announcements from Nokia that Comes With Music is indeed coming soon, with Sony Ericsson pitching in with its own version of the ‘total music’ bundle – PlayNow plus (you can read a nice summary of differences between the two propositions on Mark Mulligan’s blog). We’ve had DRM dropped, Amazon moving into the space and the ongoing saga that is MySpace music now finally emerging with some real news.

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The Wearing of Hats

by Michael Shoup
singer/songwriter :: creative individual :: from Nashville, TN

Many conversations with friends and fellow musicians have sparked this idea lately. I’ll put it out there in hopes of husling up some more discussion and possibly opinions on the matter.

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The story of limbo after Graduation

Joey graduated from a school specializing in music and production. He got a full entertainment business degree from the school, and came out with aspirations of running his own business and making a lot of money while helping out artists get what they need. He waited a month after graduation and got a great internship from an indie label, but it was non paid. Joey loved the job but he needed to pay rent.

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The DIY Hip Hop Business Master Class

Nothing beats having a mentor. Helpful guidance and advice from experienced elders is solid gold, no matter what you’re doing in life.

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The 5 Different Types of Fan

Here are 5 different types of fan/music consumer that that helped me to hone marketing with groups that are starting out. There are more types of fan, i just made 5, but you could split them up further into different categories…

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