“When it’s your time, it’s your time.” – Bruno Mars
OK, so, you’ve raised enough money from your friends, family and (let’s hope) fans to record that set of songs in the way you’ve always wanted them to sound and now it’s time to share your creative output with the world. And what better way to do that than through the time-tested path of radio. And, indeed, there is no better way for your music to become one with the masses than through the repeated plays of radio. And it’s free!
No, actually radio is not free. But even if it were, there are numerous steps that you first need to take along the yellow brick road to reach the radio stations of Oz. You’d better sit down.