From the Audio Blood Intern Blog Archive - Published January 2013.
Band merchandise – many think it’s a dying addition to your band’s brand; people are downloading more, so there’s no need for CDs, people are wearing less band t-shirts, and when was the last time someone said they wanted to buy a pin? Well, if you think that you couldn’t be more wrong. Band merchandise serves two VERY important purposes, for one, it’s your band’s calling card – you want people who see you to be able to walk away with a CD, or a t-shirt or poster, so that you’re remembered. Secondly, it’s a financial life-line for the band; bands need money for tours, recordings, equipment, and so much more – a small investment in merchandise can yield high return if you know what you’re doing. So, here’s what you need to know to build up the merch aspect of your band.