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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Tuesday
Feb042014

How to Build a Website for Your Cover Band

If you’re in a cover band that is looking to get booked at private parties, corporate events, and weddings, there are certain elements that you should have on your website.

We’ve written many posts about how to build a great website for bands. From creating your Navigation, the essential elements of your Homepage, to having a perfect Music page. We also released a free eBook: Building Your Website: A Step-By-Step Guide for Bands and Musicians (Download it here: http://bit.ly/buildyourwebsiteebook).

Click to read more ...

Tuesday
Feb042014

New Start-Up Provides Independent Musicians and Labels with One-Stop Solutions

Happy Dog Music is one of a handful of marketing centered music start-ups that are a product of the seismic shift that has taken place in the music industry in the last ten years. Happy Dog Music crafts and implements custom marketing campaigns and provides any other ancillary support clients may need during the course of the agreement. Unlike the typical record label deal, Happy Dog Music clients retain 100% of all rights. Happy Dog Music provides major label support without all of the strings that come attached to a major record deal.

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Monday
Feb032014

Top 10 Musician Mistakes: You Don't Leverage Your Fans as Marketers

As an indie artist today, you’re most likely in charge of your own marketing. You probably don’t have a record label planning your releases or scheduling your social media for the week, and you certainly don’t have any spare cash for a big marketing campaign. Marketing can seem like a completely daunting task if its just you and maybe a manager trying to get the word out, but you actually have a whole team of marketers just waiting to share your music – your fans!
With the constant presence of social media and the internet, most music fans today are bombarded with more information than they can possibly process. On top of that, new technology has enabled just about anyone to get online and call themselves a musician. As a result, most music fans look to recommendations from trusted sources for new music. These trusted sources could be a good music blog but more times than not it comes from a friend. Think about how you found some of your favorite artists. How many of them did you discover from a friend’s recommendation? Or someone you trust?
The key here is authenticity. Making it real and transparent and interesting. More people will check out your new album after a friend recommends it than would after a flashy TV commercial. This means you don’t need to dish out thousands for a big marketing campaign. The most effective form of marketing is completely within your reach financially!

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Tuesday
Jan282014

Getting Heard is Getting Harder


Not sure if you’re following all the headlines lately. Nearly every day there’s an announcement of another audio platform. Read the press release closely and you’ll find little to differentiate; nearly all claim personalization, wide choice, and song-skipping features. Some speak “playlists.” Others say “curation.” In the meantime, consumers are being fragmented to a point where reaching more than a few at one time is improbable.
“Producing a sound sticky enough to draw those people back (while continuing to add a few new persons each day who will also be drawn back) is the goal.”

 

Click to read more ...

Monday
Jan272014

Post-Show Procedures: 8 Things Every Band Should Do After the Performance

Do you have a post-show plan? Is there a set of procedures that you work on after each performance? Or, does your band simply work on the next upcoming event – the next show, the next rehearsal, time in the studio, etc.?

In almost every professional endeavor, there is some kind of routine or review period to measure performance or follow-up with customers:

  • In sports, the coach diligently sits down with the entire team to review footage of the previous game. Team member celebrate successes and most importantly, look for areas of improvement.

  • In corporate business, the board of directors and executive staff look over stock performance and make decisions to keep their shareholders satisfied.

  • In the arts, performers carefully review each element of the show to see what delighted audiences and what could use work.

Click to read more ...

Saturday
Jan252014

Battling The Negative Voice In Your Head

Last sunday night, I was lying in my bed, it was 3am. I had, had one of the most intense weeks. It was my first week back at work, I spent the weekend catching up with old friends and I worked on finalizing some recordings I’d worked on. Sound like a familar story to you? I was exhasted. 

I remember lying there thinking about how tired I was and how much I wanted to sleep. But what was also running through my mind was band practice the next morning - and I was getting annoyed at myself becuase I wasn’t prepared. 

I told myself:

“You should cancel band practice, you need to rest and you’re unprepared. Band practice is never good if you’re unprepared.” 

But I knew that if I canceled band practice there was no way that we’ll be able to play the gig that I had coming up.

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Friday
Jan242014

Webster Hall's Music Industry Mixer

Music Industry Hang- Winter Stay Warm Edition

Webster Hall is having an Music Industry Mixer on February 11th, 2014 at 7PM. This is a perfect opportunity for those in the music industry to network and socialize with others involved in the industry. This mixer also includes free drinks! This is a free event, but you must rsvp through the link below in order to enter this event. Please email me at camille@excessdb.com for more information.

 http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&eventId=4029914&pl=webstudio&REFERRAL_ID=studio

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Thursday
Jan232014

Dear Music Writer, Enough of the Fluff

Music writers, we’re in a crisis of credibility - as in we’re losing it. Whether we’re confusing readers with our descriptive diarrhoea, numbing them with our misplaced hyperbole or galling them with our shameless clichés, they are gradually becoming desensitized to everything we have to say.

In a moment of clarity Herbie Hancock told me, “Music happens to be an art form that transcends language.” So we music writers deserve some praise, for essentially tackling the insurmountable task of describing the indescribable - of putting into language that which transcends language. So a pat on the back for all of us, very well done, mum would be proud, here’s an award for participation, now it’s time to pull the finger out. The overwhelming majority of publications spouting ‘content’ (as writing has now been demoted to) are now working directly with the artists, or artists’ PR companies, which they are supposedly appraising independently. Advertising has swallowed up critique and the result is suspiciously unbridled positivity – with dance music writers some of the worst offenders. Well, the readers are onto us.

Click to read more ...

Thursday
Jan232014

Win a Pro producer course to the value of £395 with Point Blank

 

Point Blank is partnered with Middlesex University and offers a legislative Dip HE in Music Production and Business with the University. Besides this, they’re associated with Ableton, Apple, Native Instruments and Steinberg and accordingly offer a variety of integral courses in Electronic Music Production, Sound Enginering, DJing, Music Business, even Singing and Songwriting.

Although the academy is located in trendy Hoxton, it’s also renowned for their online tuition. Their program makes it easy for people from all over the world to follow the courses online. A unique creation of intimate online groups, gives students the opportunity to receive feedback and interact with their tutor and classmates and follow live Master classes through video streaming.

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Thursday
Jan232014

Bill Brewster - An Interview About the Industry

If you’re even remotely interested in DJing and dance music culture, sooner or later you will stumble across Bill Brewster. One of the most respected dance music commentators around, he has contributed to almost every major music rag, co-written the dance music bible Last Night a DJ Saved My Life, runs the brilliant website DJHistory.com, writes biographies and liner notes for anyone who is anyone in dance music, DJs globally (of course) and has confessed to amassing between ten and twelve thousand records along the way. He’s basically a walking Shazam, but with a central nervous system and opinions.  MEOKO grilled the living library about his years in the industry, how he feels about its progress, the beginnings of his seminal book and his undying support for Grimsby FC.

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Thursday
Jan232014

'Meet and Jam' launches, helping musicians everywhere.

It helps musicians find and connect with each other. And, for the first time, they can also book studio time online. 

Musicians can put up profiles, list their influences and instruments, post video and audio, and then connect with each other. 

The video means you can have a good look at other musicians’ level and style before you contact them - saving time and embarrassment in the studio…

The site is for all genres and levels of ability. There are professional drummers on the site, looking for a new band, as well as enthusiastic amateurs looking to play more. There are singer-songwriters, violinists, trombonists, pianists, death metal lead guitarists, rappers… all wanting to meet and jam.

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Thursday
Jan232014

The Complete Musician's Guide to Spotify

Spotify has unveiled one hell of a lot of features for independent artists these past few weeks. To be honest, I had a hard time sifting through what a lot of the new features were, namely; why getting an artist “verified” mattered at all, what the point of playlists were, and what Spotify analytics could do that other types of data couldn’t.

I’ve done my best to put the new Spotify features into laymans terms to help you understand what they do AND how you can get them up and running so your Spotify profile kicks just as much ass as a major label artist. I’ve also included 6 promotional tips at the bottom of the article to help you leverage Spotify’s new artist tools to gain new fans and more plays on the music-streaming service.

Click to read more ...

Wednesday
Jan222014

How Artists Should Deal with Auto-Renewing Contracts

It’s easy to fall into the routine of scrolling past terms conditions agreements without thinking much about them. However, they can often affect the future of your music, where it can be released, who controls it, and how it can be distributed. For example, a licensing agreement can change how future revenues are received (or waive future royalties entirely); a contract with one distributor might limit future opportunities with another; some sponsorship agreements will bind you/your band members to one specific type of product. These are all instances when you are limited by the choices made without full consideration of long-term effects.

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Thursday
Jan162014

What Are the Biggest Music Markets Today?

Article covers trends in music sales circa 2012 and beyond.

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