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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Monday
Aug082011

How long until Facebook is the New Myspace?

It’s been seven  years and Facebook has gone from a small, exclusive social network -  for college students only - to now being almost as ubiquitous as your driver’s license.  Everybody has it.  Even your grandparents.  But how much longer will Facebook last?  With the advent of Google +, which has started as an exclusive social network - by invite only - it’s appears that Facebook may have finally run its course. 

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Thursday
Aug042011

Recording an album: Concept or Compilation?

…should each album have it’s own distinct feel/concept throughout? Or should it be a compilation of your best songs during that period of songwriting?

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Tuesday
Aug022011

Video banner advertising campaign lifts album sales by 80% for Liam Gallagher's Beady Eye 

A test to measure the impact of video banner advertising on album sales resulted in an 80% lift for Different Gear, Still Speeding, the debut album by Liam Gallagher’s new band Beady Eye, according to web analytics company Buzzdeck. 

The campaign was delivered by the cost per engagement advertising network Silence Media and was commissioned by media agency The 7 Stars for the band’s record label Beady Eye Records.

The ad featured videos for the band’s singles The Roller, Bring The Light and The Beat Goes On. Fans on numerous male lifestyle and sport websites were invited to rollover and expand the ad to watch the videos.

Click here to watch the ad. 

Buzzdeck measured these engagements in a timeline that also included total album sales. All other advertising and promotion was suspended during the test. The campaign produced a sales spike that lifted sales by 80%.

 

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Thursday
Jul282011

How to make a great recording of any instrument with ease.

Making a great recording need not be difficult. I suggest a quality cardioid microphone and a great all rounder would be the Audio Technica AT4033. It’s a condenser microphone and will require 48 volts phantom power supplied by the mixing console or your sound card microphone preamplifier. (this is very common on mic preamps).

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Wednesday
Jul272011

“Clear & Lucid & Natural & Simple.” The Summer’s New Hit ‘e-book’?

It’s summer time in the city of New York and while most every music artist is concerned with putting out a ‘hot’ single to compete with the season’s heat or ‘making some noise’ via an oh so cliche ‘buzz’, one in particular has decided to thread so far left, he’s ends up right. iAreConscious currently in the midst of an ‘indefinite musical hiatus’ releases a free e-book entitled, “Clear & Lucid & Natural & Simple.”.

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Tuesday
Jul262011

Want a touring gig? Here's some tips on how it works.

A quick chat with road warrior and pro musician Andy Sheridan.

How did you get into music?

My life has revolved around music from an early age. I started taking piano lessons classically at age 4. Both my parents are musicians. Guitar came in high school. I was just trying to be cool! Piano wasn’t cool to me then, I hated it actually when I was younger but my parents made me stick it out. Boy am I glad they did!

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Monday
Jul252011

Spotify and the Social Broadcast License

Spotify could add an extra charge if users wanted to make their local files available to their friends via shared playlists. They could do so for an extra charge, to cover the added bandwidth costs and royalties.

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Thursday
Jul212011

Ticketometer Launch Allows Music Artists to Create Shows That Only Happen If a Minimum Number of Tickets Are Sold

Ticketometer (www.ticketometer.com), an online service that allows artists to create shows that only happen if a minimum number of tickets are sold, has been released in beta version.  The site is fully functional and is targeted toward up-and-coming artists who would like to expand their touring presence into new cities without the risk of playing to empty venues.  Local and touring artists can also take advantage of ticketometer by preselling tickets to shows and using guaranteed attendance to increase their clout with venues.

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Wednesday
Jul202011

2000 Things to Generate 20,000 Fans – Twitter Treasure Hunt

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

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Thursday
Jul142011

Dynamic Producer Commemorates 10 Year Anniversary with the 10th Annual Dynamic Producer Music Conference, Launches Industry Insider Interview Series 

The 2011 Dynamic Producer Conference, held in Los Angeles on August 26 – 28, marks the tenth annual convening of some of music’s most influential executives along with the hottest up & coming producers and musicians from across the world. This three day event, created to help educate and provide opportunities for aspiring music producers, will host an array of sessions to assist aspiring producers navigate through the ever changing and selective music industry. From discussions on music publishing, copyrights, digital rights and downloads, to drum workshops, this years’ conference theme - “This Is My Drum Beat,” is sure to inspire producers to march to the beat of their own drum.

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Thursday
Jul142011

CALL TO INDIE ARTISTS: STOP GIVING AWAY YOUR MUSIC FOR FREE PART 2

As read in CALL TO INDIE ARTISTS: STOP GIVING AWAY YOUR MUSIC FOR FREE PART 1, I will explain some of the benefits in creating niche products and/or services for sale. I will list the benefits below with added explanations to each one.

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Wednesday
Jul132011

10 Awesome Independent Record Labels [LIST]

Here at Music Without Labels we do our best at providing you with some of the top independent music worldwide, which is why I’ve decide to show some love and promote the main industry that helps manage these artists’ insanely busy music schedules; Independent Record Labels! Now this list is in no particular order so their is no hierarchy of which label is better than the next. This is an independent community so it’s our job as indie people to promote quality independent music equally together. We will continue to promote the Independent Record Labels in this new series. Hope this comes as a great reference, and please stay tuned for more:

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Tuesday
Jul122011

The search for the next Music King on the web

Ladies and gentlemen, it’s time to reward internet awesome! We all know you belt those notes in front of the mirror, so why not show the world and go for the crown? King of the Web (http://kingofweb.com) - a new website where the web decides who and what is awesome - is looking to crown a Music King.  In return for getting the most votes and singing, beat boxing or playing your heart out, you could win a $450 gift card for musiciansfriend.com.  Not to mention, if you get the most votes across all the competitions you grab the title “King of the Web” and $4,500 cash!

Competition ends July 28 so register now and show off your skills. Then tell your friends, family, and fans to vote for you! Anybody can compete with text, photos or videos and anybody can vote for the Music King.  Earn the most votes and win! 

Who doesn’t want to be able to tell their friends, dates, or loved ones that they’ve just been crowned Music King!

 

Sara Waltemire is a Marketing and Business Operation intern for King of the Web, an entertainment startup that allows people to vote on who and what is awesome online. Our hope is to democratize celebrity and reward Internet awesome.

Find out more: http://kingofweb.com

Facebook: http://www.facebook.com/thekingoftheweb

Twitter: http://twitter.com/kingoftheweb

YouTube: http://www.youtube.com/kingofwebinc

Friday
Jul082011

Thomas McAlevey CEO of Radical.FM Speaks with The Music Biz Weekly Podcast

Welcome to episode 15 of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques. This week’s episode, July 8, 2011 – Thomas McAlevey CEO of Radical.FM

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