Music Think Tank Open
Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.
Getting involved with your following
When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship. As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals. This will help you to expand your brand and exposure in the industry.
As a mastering engineer I listen to a lot of music, I love my work, it’s what I do with my life and I have no regrets whatsoever. However at the end of the day I need to rest and being a music lover it causes the dilemma of what music to listen to. When I work the listening is both with an ear for the artistic elements of the music and the purely technical as I make decisions on the tone to ensure the music translates well to all reproduction systems.But for relaxing I tend to like a fairly wide range of genres but there is only one band of which I can truly call myself a fan. Ozric Tentacles have helped my mind calm down after a days work in the studio for a the best part of 2 years. After a 10 year period of having the CD’s on the shelf I started to listen to their music again and I am so pleased I did.I first encountered them back in 1990 in a record shop in Camden Town London. Intrigued by the colorful CD/Vinyl artwork and even more colorful sounds that was the start of what was to be a very long musical listening journey.
The band was born of the festival circuit way back in the early 1980’s and they have had a rich and interesting path of growth since then. It is said that the bands name was invented when discussing potential names for fictitious breakfast cereals.With 28 albums under their belt they are a very long running band. The line up has changed numerous times with members coming and going but the core values remain the same. Uncompromising musicianship, excitement and a listen like nothing you have ever heard before. Still gigging, still releasing albums and still gaining respect and new open ears. Ozrics have certainly been successful with their music despite keeping control of exactly the sound they wanted. A true underground band that has preserved their values whilst navigating the music industry.
My name is David Cavan Fraser, I’m an emerging artist from Ontario, Canada. I’ve played over 1000 paid shows and made a decent living playing music full-time. I think the debate about “give you music away online” vs. “we gotta monetize it” is beyond me right now. I sell my CDs at my shows for $20 each, and make about $100 on average a week from CD sales and about 12 times that on average from live performances. I’ve made about $100 TOTAL from Itunes. So I consider the live show the reason I can sustain a full-time career.
I’d like to PAUSE on the debate about online file-sharing and promoting yourself through social media and focus on the good old live gig. Live music venues are becoming more rare and paying less and less (some even make you pay for the “privilege” of playing for them. I feel like THIS regression has killed the opportunity music business more than any other factor (internet, the bad economy etc. etc.)
With much debate surrounding streaming services and file-sharing sites, I brainstormed reasons why people still buy music in 2012. Although scarcity is a factor, it was omitted because theoretically once music is digitized it is vulnerable to mass sharing. Also, although there are many opinions about the overall quality of music being unworthy of purchase these days, but I believe that goes without saying.
People have been speculating for the last several years on the future of radio, and I think Clear Channel has found the answer with IHeartRadio. IHeartRadio allows it’s users to listen to over 850 local radio stations from across the country and around the world. Yes, local radio which means you can still listen to your favorite morning show.
It does what Siri/XM and Pandora have failed to do by combining great local programming with the digital customization that music consumers have grown accustomed to. The mobile app is currently available for download on Android, Blackberry, Window and Apple phones.
There are many artist out there that know what a music publishing company does but are not familiar with what types of contracts or agreements they offer. Below I will describe the type of agreements you can enter into with a music publisher, and what these agreements mean.
There are 7 standard agreements you are going to come across when you decide to go into contract with a music publisher. The list is as follows:
New addition to Music Marketing Blog highlighting artists
(ATLANTA, GA), Jan 31, 2012 - BRASH! – A Music Marketing Blog, developed by Paina B Music Marketing, has now added a new element highlighting artists. The “Artist Spotlight” will give established as well as up and coming talent an opportunity to gain exposure to expand their brand. Each month, BRASH! will post, highlight, and give positive reviews for 1-2 artists. The goal of this new element is to provide a platform for quality artists.
Since this new addition to BRASH! was announced earlier this month, artists have been flooding Paina B Music Marketing’s email and social media sites to find out how they can have a chance to be on the site’s artist spotlight section. “The purpose of Paina B Music Marketing is to get quality artist to the forefront. Instead of making other media outlets take notice and provide features, why not take that step as well and give an additional outlet for exposure.”, says Paina B Music Marketing CEO/Founder, E. Alexcina Brown.
To sign up to be considered to be featured on BRASH! – A Music Marketing Blog “Artist Spotlight”, send music links, bio, YouTube link to PBMusicMarketing@gmail.com.
Sean Parker’s character, which was played by Justin Timberlake, is without a doubt my favorite character in the ‘The Social Network.’ Reading and watching his interviews you can tell that he has mastered the art of story telling and he must have read Dale Carnegie’s classic, How to Win Friends and Influence People. It is interesting to see how pivotal his role was in the initial stages of Facebook, and I wonder if Facebook would have been what it is today without his help.
Audio mastering is a final procedure where your stereo music mixes are committed to their final release medium, this could be a CD-R pre master ready for duplication, a DDP (Disk Description Protocol) or correctly encoded audio files. In any event it is the mastering engineers job to ensure that the music is equalized and processed in a way that ensures it will translate across the widest range of reproduction sound systems. A mastering engineer should have a long standing history of professional work within the music/media industry and should be highly experienced. He or she will be able to confidently decide the best processing (if any) that should be applied in order for the music to sound as good as possible. In addition the engineer can work with the fades, spacing, leveling of tracks and increasing perceived volume if required. Finally the music should not suffer from defects such as pops, clicks, bad edits or other sonic glitches.The medium for duplication or distribution should also be error free and quality control should be applied to ensure the client receives the best product possible. Mastering usually works with the final stereo mix downs but can also take the form of stem mastering. This utilizes groups of instruments (i.e. drums, bass, guitars, vocals) to further enhance the result. Mastering is very different from mixing which is where the multi tracks or sequenced elements of the music are individually equalized, compressed, effected, automated and leveled.
Do I need a performance contract?
If you are planning a live music event you will need to make sure you have a contract in place with the performers. This is especially important if you have a financial stake in the event and are inviting paying customers. You need to make sure you have a written guarantee that the cover band will attend the engagement and what is expected from both parties. There may be occasions with local function bands and wedding bands where a contract is not needed. Sometimes an email confirmation may be enough if you know of the act.
If you do go down the contract route the live band may issue you a standard contract with their terms. These are available from the Musicians Union and are very simple straightforward contracts. It will usually include as a minimum the date and time of the engagement, the location, fee and duration of the performance. More in depth contracts may include who is responsible to providing equipment such as staging and PA systems. Some cover bands will be paid a set fee for the gig and other larger acts may ask for a percentage of ticket sales as well. This is something that should be negotiated early on.