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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Friday
Aug262011

Context, Differentiation, and the Human Mind: A Q&A with ReverbNation's Jed Carlson

When you ask a lot of bands “What’s your music like?” they say, “You just have to listen to it.” That’s the low-end of the spectrum for a good band story.  We asked ReverbNation COO Jed Carlson: How helpful is it to a band’s success if they have a good story? This is what he had to say:

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Wednesday
Aug242011

Digital audio workstation back up strategies for musicians

I think most of us have been there, one day your computer simply does not switch on or it switches off in the middle of a session and will come back on. Fact is when it comes to computers and especially their hard drives it is a case of when, not if, the hard drive is going to break. A hard disk drive is made of spinning plates and this requires a motor, this motor has a finite number of mechanical spins before it stops spinning.As such back ups make a lot of sense, the man hours that are lost when a computer breaks can be colossal. Not to mention the potential loss of a lot of work and creative ideas which could hold significant monetary and personal value. There are a number of solutions available. There are 2 things you need to back up on a typical digital audio workstation computer.  Audio data, your recordings and samples, these files are constantly being increased in number. Then we have the system drive which holds your operating system and software installations. For this I recommend 1 of 2 methods,  software cloning/imaging of the drive or hardware cloning.

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Tuesday
Aug232011

Enter To Win 100 MOO Business Cards from MusicianWages.com

MusicianWages.com is happy to announce our first give-away! Three of our readers will each win a set of 100 MOO.com business cards. For a chance to win, visit MusicianWages.com and answer this question: If you could have a line from any song on the back of your business card, what would it be? To submit your answer, visit: http://www.musicianwages.com/news/give-away-100-moo-business-cards-for-3-lucky-readers/

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Monday
Aug222011

Heads Up: new online Music & Culture magazine with print aesthetic

EyeSeeSound, three DIYers with a love of music and culture, have relaunched www.eyeseesound.tv as an online Music and Culture magazine with the format and aesthetic of print magazines.

Focussing on independent and DIY bands and artists the magazine, Heads Up, offers an opportunity for music and culture lovers to discover new bands, short films, animations, artists, photographers and designers through a stylish and innovative approach to website design and functionality.

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Friday
Aug192011

Amy Lavere Is Someone You Should See (if you like music)

On August 10, I went to a show to take some photos. I was not thrilled about it but I had agreed to do it for the Mapanare website (my site). The show was at a great little live venue in Chicago but the lighting there makes it tough even on a really good photographer (which I am not). I intended to take some shots and head for the door. I didn’t mention I had to be up at 6 a.m. the next day.

I stayed for thw whole show. Amy Lavere was the artist.

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Thursday
Aug182011

For The Love of Music w/ Rose Hill Drive

The guys in Rose Hill Drive have seen a lot in the 11 years that they’ve been bandmates. What has it all taught them? That while staying independent is inherently more work, retaining total control of their career has allowed them to make decisions that may otherwise be unavailable to a major label band.

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Tuesday
Aug162011

Just When You Feel Like Throwing in the Towel - Don't!

If you are an original artist, of any kind, I’m sure there are times you get immense pleasure from what you do.  I’m sure there are other times when you get incredibly frustrated. And yet other times when you begin to doubt yourself.  It’s completely normal to compare yourself to what is already out there; but don’t make the mistake of thinking that just because the “established” art that is out there currently, and “liked” by the masses, is better than your work for that reason alone.  Or that your original work isn’t as good, because it doesn’t have thousands of fans, comments every few seconds, and invitations to large awards shows. 

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Monday
Aug152011

Jordan Rudess of Dream Theater Talks Fan Engagement with The Music Biz Weekly Podcast

We have an amazing conversation to share with you for Episode 20, a candid conversation with Jordan Rudess from Dream Theater about fan engagement, social media, music marketing, technology, and his favourite iPhone and iPad apps.

This is a must listen episode…

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Tuesday
Aug092011

Music related site list(need some help)

Need a little help here. I want to get a really good list going of all the great websites artist should watch or use. There are so many of them and i was just thinking it would be great to have a killer reference. I’ll edit the post and try to update the list regularly. I’ll get things started, and I am sure I’ll forget a lot i just hope everyone chimes in.

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Monday
Aug082011

How long until Facebook is the New Myspace?

It’s been seven  years and Facebook has gone from a small, exclusive social network -  for college students only - to now being almost as ubiquitous as your driver’s license.  Everybody has it.  Even your grandparents.  But how much longer will Facebook last?  With the advent of Google +, which has started as an exclusive social network - by invite only - it’s appears that Facebook may have finally run its course. 

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Thursday
Aug042011

Recording an album: Concept or Compilation?

…should each album have it’s own distinct feel/concept throughout? Or should it be a compilation of your best songs during that period of songwriting?

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Tuesday
Aug022011

Video banner advertising campaign lifts album sales by 80% for Liam Gallagher's Beady Eye 

A test to measure the impact of video banner advertising on album sales resulted in an 80% lift for Different Gear, Still Speeding, the debut album by Liam Gallagher’s new band Beady Eye, according to web analytics company Buzzdeck. 

The campaign was delivered by the cost per engagement advertising network Silence Media and was commissioned by media agency The 7 Stars for the band’s record label Beady Eye Records.

The ad featured videos for the band’s singles The Roller, Bring The Light and The Beat Goes On. Fans on numerous male lifestyle and sport websites were invited to rollover and expand the ad to watch the videos.

Click here to watch the ad. 

Buzzdeck measured these engagements in a timeline that also included total album sales. All other advertising and promotion was suspended during the test. The campaign produced a sales spike that lifted sales by 80%.

 

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Thursday
Jul282011

How to make a great recording of any instrument with ease.

Making a great recording need not be difficult. I suggest a quality cardioid microphone and a great all rounder would be the Audio Technica AT4033. It’s a condenser microphone and will require 48 volts phantom power supplied by the mixing console or your sound card microphone preamplifier. (this is very common on mic preamps).

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Wednesday
Jul272011

“Clear & Lucid & Natural & Simple.” The Summer’s New Hit ‘e-book’?

It’s summer time in the city of New York and while most every music artist is concerned with putting out a ‘hot’ single to compete with the season’s heat or ‘making some noise’ via an oh so cliche ‘buzz’, one in particular has decided to thread so far left, he’s ends up right. iAreConscious currently in the midst of an ‘indefinite musical hiatus’ releases a free e-book entitled, “Clear & Lucid & Natural & Simple.”.

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