The Creators Project is a new network dedicated to the celebration of creativity and culture across media, and around the world. At a time in the history of the arts where digital technologies have revolutionized distribution, democratized access, and completely re-imagined the scope and scale with which an artist can create a vision and reach an audience, The Creators Project is a completely new kind of arts and culture channel for a completely new kind of world.
The Creators Project has two mandates: on one hand it’s a modern day media channel that we will continually identify and celebrate the work of visionary artists wherever they are. On the other hand it is also a content creation studio, an arts foundation of sorts that will facilitate the production and dissemination of new work with these artists and their collaborators.
This week’s headlines have been overwhelmingly predicting the death of the music industry, which as they report, may only have months to live.
Nick Neyland of Prefix Magazine, among others, reports that Radiohead singer, Thom Yorke, has predicted that the music industry has months rather than years to live.
Glenn Peoples, Billboard.biz, goes on to state that even with some upward movement this past quarter, there is an “overall falling [of] physical recorded music revenues.” Digital Music News additionally reports in “Worse Than Worst Ever? Tommy Boy Starts Number Crunching Again…” that the last week of May saw the worst album sales in decades.
MySpace360Wizard.com has just developed an exceptional new business environment within MySpace that enables artists of any stature to enhance their online presence, optimize fan engagement and really do business. The wizard is compatible with all the latest services and widgets including TopSpin, Fanbridge, Reverbnation, Nimbit, Soundcloud, Bandcamp, Fairtilizer, The Bizmo, and more. Many artists believe that MySpace has become irrelevant. Many have built beautiful sites for their fans using Wordpress or some other equally compelling platform. However, many of these same artists have failed to take into consideration a few inescapable items regarding MySpace:
MySpace, once the best place for anything music related. If you wanted to hear audio from your favourite musician or discover up and coming talent, MySpace was the place to go.
These days however, MySpace is full of musicians promoting to each other. And that wouldn’t be such a bad thing if it led more sales, but the truth is most of the people on MySpace are only in it for themselves. The ‘real people’, the potential fans, have more or less all left, choosing to instead use the multimillion pound social networking website Facebook.
Those forward thinking musicians instantly jumped onto the Facebook train, hoping to pick up fans with their newly set up ‘Facebook fan page’. But while Facebook has allowed musicians to create their own fan pages from near the beginning, it’s never been a complete music solution… That is until now!
1. Personal Communication
FACT: Social Media is a great “Keep In Touch” tool. With social networking sites like Twitter, Myspace and Facebook now giving fans 100% access to artists, many aren’t sure what to say or how to keep their fans actually engaged and coming back. The key to this is understanding how to personally communicate with your fans. Ariel Hyatt wrote a great article that breaks down easy ways to create that emotional connection with your fans. (http://musicsuccessinnineweeks.blogspot.com/2010/05/what-i-learned-about-marketing-from-new.html)
2. Mix It Up – Try Variations of Content
Event blast, and promo tweets are not the end-all answer to everything. Try mixing your content up a bit!
“So when will we see you on MTV?” “When will we be hearing your stuff on the (mainstream) radio?” “You should be famous by now.” “When you’re famous we can say we knew you when.”
These are all questions and statments that I’m certain many relatively well-known touring independent musicians and bands (including myself) hear on at least a fairly regular basis. I don’t know about you, but I usually feel slightly taken aback when I hear statements such as this even though I know the person or persons making the statement/s probably mean well. I’ve sat down to think about why these feelings arise when I hear such statements. When I think about it though, certain key words from such statements that are frequnently uttered when they are made: MTV, radio, and (most prominently) FAMOUS. That then raises the question; What exactly is fame nowadays?
Brisbane’s proud DIY music scene is being supported and celebrated through a unique initiative that promotes the city’s booming independent record labels – soundslikebrisbane.
Believed to be a world first, soundslikebrisbane (SLB) is bringing together the city’s indie labels under the one banner - already 13 local independent labels are represented with more to join the fold soon.
That first batch includes prominent local labels: Plus One Records, Mere Noise, Dew Process, Turkeyneck, Room 40, Someone Good, Pinnacles Music, SUGARRUSH, Lofly, El Nino El Nino, Red Tape Entertainment, Starving Kids, and Valve Records.
Covering every genre from hip-hop and jazz, to garage rock, country and pop – the labels define the creative melting pot that Brisbane has become. Together these labels work with dozens of artists, promoting close to 100 releases each year.
First off, I’m not a writer so this article won’t be as eloquently written as some of the others on this site. With that out of the way, let me start by stating that I run a music based blog (Hoodgrown Online) and I also work at a venue that books a lot of independent musicians so I receive a ton of submissions all of the time for a variety of sources. My list below is an account of a few things that really irk me and that fact that hired, professional Public Relations and Management companies are making these mistakes as much as lone artists are.
So you’ve got the band & songs ready and now it’s time to start hitting up venues, labels, bloggs, social networking sites, ext… But what do you write and how do you make it effective when you only have about 1 sentence to capture your potential audience?
Let’s start with the basics. First make sure to do your homework and refer to the correct person using their correct title: Mr., Ms, Miss, ext.. Nothing will get your e-mail sent to the trash faster then saying Dear Jon when the booking agent is Adam (you’d be surprised). If they have a last name use both. Some people like both names when being refereed to and in doing so you have already started to build a relationship with them; you defiantly will not hurt yourself (for instance my name is Zaque Eyn not Zac or Zaq or Zaqueyn and I am called Zaque Eyn not Zaque or any other version of). Make sure you check the spelling of their name. I cannot stress this enough. If you spell it wrong then don’t expect a reply back, although the exception here is if you write a great letter then people can get over the misspelling of their name, usually.
Musical behemoth Rock Band Network announced their partnership yesterday with a number of do-it-yourself service providers to help bridge the gap between music and gaming.
Through this program, bands can receive special opportunities from affiliates, including waived and discounted account fees, complimentary distribution and promotion of Rock Band Network songs, banner ads, widgets, cross-promotional linking and more.
Seattle trumpeter Jason Parker just returned from a two-week West Coast tour with his band, The Jason Parker Quartet. The tour was a huge success on all fronts, and Parker learned a ton acting as booking agent, PR firm, marketing director, tour manager, driver, band leader and trumpet player!
Wearing all those different hats really showed Parker what it takes to launch a successful tour. The band had a great time, played all sorts of cool venues, sold tons of CD’s, made contacts along the way and even came home with money in their pockets…so much so that Parker was able to pay the band 50% more than he had originally planned!
RouteNote has just launched a major upgrade of our site and services. RouteNote now offers both free and paid options. The Paid options are the lowest in the industry and the artist keeps 100% of their revenues, compared to the free option in which artist keeps 90%
So here are some tips on your professionalism & lasting career as a music professional.
1. Be humble in your attitude, show some humility.
2. Read & listen carefully to what the other party is saying and asking for & give them that info specifically.
3. Don’t add extra stuff if they never asked for it.
4. You are always on “interview” no matter where you are (grocery store, bank, car wash, event, concert ext…) and as soon as you leave the house. If your rude to someone, pick your nose in public, litter, steal, ext.. you are hurting your career. You never know who is watching or who your talking to. Always be on top of your game, bring your A level, always.
5. Write e-mails professionaly as if your life depended on it, because it does. Don’t write them from your phone, we can tell you didn’t take the time and they look terriable. If you don’t know what a professional e-mail looks like then go to you local library and find a business proposal writing book, it will help your writing syle 10 fold.
6. Give only the important information in your e-mails. We don’t care about your bio, dog or last relationship & why your depressed or have not had a job. We care about easy links to your information, how many true fans you have, how much merch you sell, how many cd’s you’ve sold and why you want to work with us. Keep it short and too the point!