Baby, baby, baby oh…Ok I’ll stop right there. So the story goes that Justin Bieber and his mom uploaded videos of Justin singing at a talent competition on YouTube in 2007. The next thing you know he’s having a meeting with Usher and on his way to stardom. Wow! That is one crazy story! So anyone can do the same thing and just wait for that major record label to call them,right? Lets just say the odds are not good!
Instead of kids getting their new favorite artists from pop radio, kids discover music on the web. We live in a fast instant gratification world and there is a vast amount of information. Which means for artists that your 15 minutes of fame (AKA Vanilla Ice) is now 15 seconds of fame. So as artists, how do we use internet marketing in a way to get real results?