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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Wednesday
Jun152011

THESTAGE.TV ANNOUNCES THE NEW SPOTLIGHT PLAYER 

TheStage.tv, “the World’s OPEN MIC”, today announced the availability of its new Spotlight Player, the first video player that lets audience members donate money, buy music and share performances of their favorite TheStage.tv artists – all within a video player that artists can place anywhere on their website or social media fanpage.

Click to read more ...

Wednesday
Jun152011

The New DIY Musician’s Manifesto (What Did I Miss?)

What would you add to this list?

I will not blindly chase a record deal

I will never send music to anyone who has not asked for it

I will work on new music for an hour everyday

I know there is no such thing as “genius” but just people who have put in 10,000 hours of effort

I will treat my fans like royalty

I will build my mailing list everyday

I will never undersell my art and let people take advantage of me

Click to read more ...

Monday
Jun132011

Social Media Tools - Live Music Event Marketing

An overwhelming abundance of live show promotion tools, created a bit of a fatigue in the independent artist community. This is NOT one of those facebook apps which make your life difficult and clutter your profile. Thrillcall is the fastest growing live event database on the web. Their mission is to make sense of the live show data clutter on the web and provide live music fans with the best quality data out there. They have also accumulated a large knowledgebase of live event marketing Do’s and Dont’s. From this very knowledgebase comes their latest creation the Thrillcall Nucleus

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Monday
Jun132011

Little Known Tactics for Greater Touring Profits

For many independent artists organizing do-it-yourself tours, a common question  is, “How can we make more money on tour?” One of the simplest methods: by spending less. Here are some ways you can cut your expenses while on tour which leaves room for more profit.

Whether you’re planning a national, international, or regional tour the goals are the same: earn income while promoting yourself in a familiar or new territory. Reaching out to fans and connecting personally at your concerts are the keys to gaining a dedicated fan base and generating buzz around your band. Admittedly, while overall comfort plays a key role in combatting tour fatigue and  maintaining performance levels, sometimes comfort isn’t an option. If tour expenses are outweighing guarantees, try implementing some of these cost-cutting  travel techniques tailored for the DIY, self-booking independent artist. 

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Wednesday
Jun082011

Music Career Interviews: Matthew Ebel

Chris Rockett of the Music Marketing Website interviews d.i.y. hero Matthew Ebel. Make sure you visit Ebel’s website and subscribe to what he’s doing…not only will you get some great music but you’ll also witness a masterclass in how to pay your rent with your musical talent.

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Wednesday
Jun082011

Three Things All Independent Artists Should Do

The challenge of being an independent artist, especially when you’re starting off is that you have no one but yourself to answer to. This of course can be both a good and bad thing. For one, if you’re driven - you can do many things very fast because you don’t have to delegate. On the other hand, some days, nothing happens at all because no one but yourself is responsible for your career (and you decided to just stay at home and comment on all your friend’s Facebook pages.) A very real issue is that most of what we do as artists does not pay financially (at least not immediately). Most of it is groundwork, most of it is the business side of our careers. This of course makes us comes to terms…

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Tuesday
Jun072011

Mining a Niche and Sticking Together - What We Can All Learn from Post Rock 

Given how difficult it is to ‘make it’ in music, it’s easy to see every other musician in your area or genre as a competitor. However, as has been pointed out by some commentators already (notably ?uestlove) it’s actually a much better idea to unite with like minded musicians rather than ignore them at best, or sabotage them at worst. Simply put, some of the greatest acts ever to emerge came from a ‘scene’, whether accidentally or deliberately created.

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Thursday
Jun022011

How Do YOU Fit Into Culture? or... Content Marketing: Finding Your Niche 

How Do You Fit Into Culture? Not your band. Not your music. YOU. The individual behind the music. You are unique. You have individual tastes, interests, passions, and hobbies. Now… think for a moment. If you were to talk about a diverse subject matter on your blog (rather than just your music), and in your videos, in your photos, and in your tweets… you can attract an entirely new audience, which you never thought you could have access to.

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Wednesday
Jun012011

Your Fans Aren’t Finding Your Website on Google

Well, they might, but not as often as they should. Odds are, the current version of your official website is not bringing in as much search traffic as it could. Your site is probably missing the content that your fans are looking for most. Luckily there is an easy fix. By adding a few pages to your site your dot com’s search traffic can increase dramatically. Here are the pages you need to add if you don’t already have them.

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Thursday
May192011

Sharing, Streaming and P2P -- The Death of Our Internet's 'Hippie' Era

It was too good to be true. You always knew it. Millions of songs, movies, books, etc., all up for grabs, all of the time. We used to think, ‘Oh they won’t catch me— they may catch the sophomore college fool who seeds hundreds of torrents, but not me.’ Now they won’t have to.

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Thursday
May192011

Music Career Interviews - Ariel Hyatt

This interview was originally posted on Chris Rockett’s Music Marketing Website

If you sniff around in music marketing for a while you will soon start to hear little whispers about the awesomeness of Ariel Hyatt. First it will be a YouTube video, then a blog post, and pretty soon you’ll be a fully fledged “Ariel Addict” shouting I don’t want to go to rehab.

An ode to Ariel: “Buy her books, read her blogs…go see her at a conference.”

Ummm…I can’t really think of anything to rhyme with conference, and to be honest I think the whole poem thing was a bad idea ;-)

But I’m just kind of excited…why?

Well so far I have read the interview below twice and my notebook is already full with new ideas, book recommendations, websites to visit and new musical strategies to implement. I can’t wait for you to start using this information so I’m going to shut up now and hand over the stage to the real first lady of music marketing.

Enjoy,

- Chris

Quick Fire Questions

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Thursday
May192011

Why the Loudness Wars Still Matter

It’s hard to believe that in 2011 the loudness wars are still an issue. For the past decade or more, mastering engineers have been fighting against the race to 0dB (and beyond) in an effort to right the wrongs of the 90s. But records are still released that have had all the life compressed out of them. Why?

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Wednesday
May182011

Discover Some New Music

You know what is great about music, that feeling of excitement you get when you discover a new song, album or band. Something that up to that point never existed in your world, but with one song all of a sudden you have this great feeling of discovery, of finding something new… new to you. Let me give you a few examples.

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Wednesday
May182011

Good Music & Good Talent in the Midwest

DRO MAN Dro Man (unsigned) is an artist with character, who is developing as a gentleman in the industry. He is backed by a professional team that is shaping his persona to reflect quality role-modeling. He has recently gotten involved with Red Cross, and the Midwest Food Bank to support the victims of Tornados in the Southern US. He has taken notice of the influence his music and person has on individuals of all ages. His current single “Jiggalate” is responsible for a dance craze that is currently sweeping the Midwest. In addition, he has a tremendous fan base in several Midwest markets and almost every kid in Indianapolis’ public schools system and their parents are “Jiggalatin”. The hit single, Jiggalate is published with EMG Publishing, registered with BMI, and recorded in Mediabase and BDS systems. The song is currently in the Top 10 on WHHH 96. 3, and is quickly being added to other regional and national syndicated radio stations. He is planning a 10 state, 20 city tour, which is sure to attract more than 50,000 attendees.

Click to read more ...