I recently did an interview of this young mash-up artist that turned out to be a really good exemple of how technologies are changing the way music is being produced and promoted. He is 22, comes from the North East of Brazil and rules the Asian Mash-up remix scene. Leaving on his first tour to South America in early 2011, DJ Masa is living proof that the new music ecosystem is emerging and that its cultural implications are real.
You are getting close to 100,000 downloads on official.fm alone. I saw that you have 12 Million + views on your You Tube profile … This is quite significant, can you tell us a little bit of your story?
100.000 downloads already? Wow!! I hope it didn’t make your servers busy! Well, I’m a 22 years old journalist and I’m from Brazil. I’ve been following the Asian Pop scene since 2003, when I discovered J-pop and K-pop through the Internet. That time I joined a lot of forums and fan sites to keep me updated and to contribute with that community anyway that I could. I started to learn about music production software in 2005, when I released my first mashup and shared it with my online friends.