A test to measure the impact of video banner advertising on album sales resulted in an 80% lift for Different Gear, Still Speeding, the debut album by Liam Gallagher’s new band Beady Eye, according to web analytics company Buzzdeck.
The campaign was delivered by the cost per engagement advertising network Silence Media and was commissioned by media agency The 7 Stars for the band’s record label Beady Eye Records.
The ad featured videos for the band’s singles The Roller, Bring The Light and The Beat Goes On. Fans on numerous male lifestyle and sport websites were invited to rollover and expand the ad to watch the videos.
Click here to watch the ad.
Buzzdeck measured these engagements in a timeline that also included total album sales. All other advertising and promotion was suspended during the test. The campaign produced a sales spike that lifted sales by 80%.