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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Wednesday
Sep082010

Where the Music Industry Went Wrong: Why Indie Musicians Are Struggling to Sell Their Music

There are three reasons why local, indie musicians are not achieving the levels of success they desire in the music industry. In this article, I will give a short overview of these three reasons and the role the music industry has played. If you are an indie artist and you are struggling to sell your music, if you are struggling to get promotion and publicity, then it is probably because of at least one of these three reasons.

Three Reasons why most indie musicians are struggling to sell their music:
Reason # 1. Indie musicians have forgotten or are not aware of, the true value and power of music.

Reason # 2. Indie musicians do not communicate the value of their music or they do so poorly. This reason aims at how musicians market and promote their music. This reason also explains why most musicians are not able to network effectively at industry events and get the attention of music executives and the press. I will discuss this reason in a later article in this series.

Click to read more ...

Tuesday
Sep072010

The Breakdown on iTunes Ping: What it means for Artists and How it compares to Cloud-Based Services

In Apple’s Keynote last week, they launched a much needed upgrade to iTunes that includes social integration.

Much like current sites Rdio and Last.fm, iTunes is finally getting a social overhaul that will transform iTunes into a music discovery social network called Ping. You can now “follow” your friends to see what they are listening to and share recommendations - all without leaving iTunes.

Initial reports indicate that Ping only displays data for albums purchased, NOT listening data. If true, this is a big disappointment from Apple’s latest social endeavor. If Ping only displays what albums your friends purchase off the iTunes store, they are missing out on a huge a

Click to read more ...

Monday
Sep062010

Songwriter & Producer workshop

Hello my name is William i have managed songwriters and producers for over twenty years i came across this site while looking for ways to promote my event, if anyone has ideals on how to promote a music seminar please share with me, I’m hosting a Songwriter & Producer workshop in Universal City California Sat. Oct. 9, at 2pm our class will give attendees the skills for creating hit songs and the winning mentality you need to make it to the finish line, we will be sharing our secrets for success my team has one Grammy and two nominations we have worked with Timbaland,  50 CENT, Flo Ryda, Jennifer Lopez and many more we have sold over fifty-million records world wide and it hasn’t been easy for more info copy and paste the link.

Click to read more ...

Monday
Sep062010

4 Steps to Film and TV Placement

Since getting my music licensed on TV, films and ads, I often get asked for advice on how I did it. The first thing I will say is that there is no “easy button” and no magic publisher. It requires a lot of hard work and single-mindedness.

Still reading?… ok :)

Step 1: Lay the Groundwork

After being a songwriter for a many years (while being a comedian for a living!) it was only two years ago that I decided that my next “job” was going to be getting my music licensed. I was already a prolific writer and had learned how to record my own songs in my own style at home (and still learning everyday). If it was to be my job, then I was going to work hard and do whatever it took, all day everyday (around kid’s pick-ups, housework, etc).

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Thursday
Sep022010

New in the business? Forget money from the normal sources!

I run Wonderland Records, a independent record label in Sweden, and I have now been in this amazing (in both positive and negative ways) business for about 5 years.

Just wanted to post a general recommendation for you who are new to this business and maybe even some of you who have been in the business longer and feel that you are getting stuck.

-Try your outmost to get the money you need to keep going from other things than “the business”. Never expect the revenue from iTunes, music streaming services, live shows, merch and CD sales to cover more than the costs you have for them.

Click to read more ...

Tuesday
Aug312010

iDream Studios New Recording Model Executive Interview

iDream Studios executives, DJ Parker, Founder and Chief Visionary and Barrie Holley, Founder and CEO answer music industry questions about their new music recording model.
 
Thank you for being here today gentlemen. We are very interested in your new music recording model and hear that it is going to revolutionize the music industry as we know it and help independent artists build strong recording businesses.

1. The name iDream is interesting.  How did you come up with that name?

Click to read more ...

Tuesday
Aug312010

new App takes Radiohead/NIN innovations a step further

My name is Kurt Dahl, I’m a drummer in Vancouver rock band One Bad Son. I invented something 2 years ago that is now a free iPhone App.

The App lets you the listener customize your own version of my band’s song ‘Rustbucket’, based on different pre-recorded parts of the song that we’ve done in studio. For example, do you want the regular or alternate lyrics in the verse? or more cowbell in the chorus? the live or regular bridge?

Click to read more ...

Tuesday
Aug312010

How NOT to Social Network

Myspace, as a medium for social networking, is useless. The signal to noise ratio has plummeted so low that there is essentially no point in trying to reach fans through MySpace. It’s all comment spam, automatic “friending” programs, and bots. Most myspace comment boards look like this:

Click to read more ...

Tuesday
Aug312010

15 Awesome iPhone/iPad Apps for Music Lovers

It should be no surprise that your iPhone/iPad is a great device for the music lover in us all, even beyond the iTunes/iPod capabilities that come standard. There are tons of apps available for a variety of music lovers. This is the list of the 15 must-have iPhone/iPad apps for music lovers to discover and listen to music, share the awesome music they love, and enjoy live music:

DISCOVERY

1. Last.FM

When it comes to preference based radio players, the two big names are Last.FM and Pandora. Last.FM uses the preferences of other users in the community who have similar tastes in music to recommend songs to you. You can like and dislike tracks all the while adding to the “preferences” that the app uses to suggest new music to you. One of the key differentiators for Last.FM is the unlimited number of skips. If you don’t like a song, skip it. Other apps limit you to a certain number of skips every hour which can be annoying when exploring new genres and artists.

Click to read more ...

Monday
Aug302010

To Tweet or Not to Tweet

Conversations about whether musicians should use social networks tend to be completely polarised, and usually take no account of the fact that there are about as many different motivations for writing music as there are people writing it.

In this recent article, we see Universal Music suggesting that they are disinclined to work with acts who aren’t knee-deep in social media tech…

“There may be some indie hipper-than-thou artists who want to let the music speak for itself. They are probably not for us. We believe an artist has a responsibility to communicate with their audience…We embrace the world of technology and the vast improvements in communication”.

Click to read more ...

Monday
Aug302010

10 LP's vs.10,000 mp3's

On a recent road trip, my wife and I were listening to music from an iPod I have stuffed with thousands of songs and discussing the devaluation of the song in recorded form.

Old School

I was recounting the days when my friend Javier worked at Bart’s CD Cellar and we would take our hard earned 50 bucks and camp out at the Cellar for hours, each come up with 10 albums, race home and spend the next 8 hours listening to our treasures, arguing over who fared better, and reveling in the sounds coming out of the speakers.

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Monday
Aug302010

iDreamTM Studios and The Day Studio Music Rose Again

Since writing “The Happy Decline of the Music Industry” this summer, iDreamTM Studios, Inc, has been pleased to find many other music industry visionaries spreading the good word.

BJ Jansen writes in The New Artist Development Model: Growing your Brand from the Ground Up that there “is a [music industry] road map that begins in extreme complexity and ends in strong monetization like any other successful business.”

Jansen also argues in The Future Record Label Model = Brand Marketing Collective “that the new successful [music industry] models will revolve around collective brand marketing.”

Click to read more ...

Wednesday
Aug252010

Copyrights, Publishing, And ASCAP....What's The Difference?

I get asked a lot “I’m with BMI/ASCAP, aren’t they my publisher?” The simple answer to this is no. As Artist/songwriters, you need to know and have a basic understanding of copyrights, PRO’s (ASCAP, BMI, SESAC), and publishing companies…..That is if you ever want to get paid for your work!

    Let me explain. You write your hit song. You’re ready to press up some CD’s and get down to the local radio station so the world can hear your voice. Your time is NOW!!!!!! But WAIT!!!!!!!! There are a few things you need to do first….like protect your work. Under copyright laws, the second you write down your lyrics or record your song so others can hear it, you are protected under copyrights. End of story. BUT…..how do you prove that you did it first? That’s where the Library of Congress comes in. They keep track of who wrote what song, and when. However, in order for them to do this, they need to know when you have a new song. This is when you fill out the copyright form PA and/or SR. Once this is done, you are safe to play your music for the world.

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Monday
Aug232010

The Credit System: A Possible Relief to the Corruption which has scarred the Industry

What happened to the entertainment industry?  Well, simply put, it was piracy, but before that little Napster man reared his ugly head in, was the industry actually fair to its musicians and consumers?

The big four ran a cartel on the industry, preventing competition, charging far too much for albums, and ripping off their hard working musician clientele. Hypebot researched the traditional record deal to see which involved parties benefit. Of total revenue, 63% went to the record label, 24% to the distributors, while only the remaining 13% was awarded to the hard working artists.  The 13% awarded to musicians must then be allocated to their respective managers, agents, attorneys, etc.

Signing a deal with a record company was once a status symbol.  Musicians, signed with one of the big four record labels, could be sure to at least have their music heard.  Now these labels are, in desperation, trying to reformat the traditional record deal into what is now known as the 360 Deal.  It seems foolish to allow these companies to force musicians into unfair contracts; contracts compromised by unchecked industry power and control.

Click to read more ...