It is critical in any business to ask yourself several questions before starting. As a performing artist (or songwriter, composer, producer…), one question you must ask yourself at some point is, “What am I selling?”.
One of the biggest ‘light bulb’ moments I ever had was as a senior in high-school, when I learned the story of Ray Kroc. For those who aren’t sure what I’m talking about, let me explain….
Ray Kroc is the man milkshake machine salesman who took McDonalds from being a small, innovative, fast food restaurant, into the largest restaurant chain the world has ever seen. Before he died, he was asked what was his secret to selling burgers. His reply was simply, “I’m not in the burger business, I’m in the real estate business…”