So you’ve got the band & songs ready and now it’s time to start hitting up venues, labels, bloggs, social networking sites, ext… But what do you write and how do you make it effective when you only have about 1 sentence to capture your potential audience?
Let’s start with the basics. First make sure to do your homework and refer to the correct person using their correct title: Mr., Ms, Miss, ext.. Nothing will get your e-mail sent to the trash faster then saying Dear Jon when the booking agent is Adam (you’d be surprised). If they have a last name use both. Some people like both names when being refereed to and in doing so you have already started to build a relationship with them; you defiantly will not hurt yourself (for instance my name is Zaque Eyn not Zac or Zaq or Zaqueyn and I am called Zaque Eyn not Zaque or any other version of). Make sure you check the spelling of their name. I cannot stress this enough. If you spell it wrong then don’t expect a reply back, although the exception here is if you write a great letter then people can get over the misspelling of their name, usually.