Amplify Your DJ Brand with These 4 Tips
September 8, 2013
Casie Millhouse in Branding, DJs, Electronic, Personal Development, artist branding, brand image, music marketing, producers, social media

Unless you have been under a rock for the past 10 years, I would be surprised if you didn’t know about social media and what it means for you as a DJ, producer or electronic music artist. For a beginner DJ or as someone who is just starting your DJ career, it allows you to be successful even without a record label or radio support. If you are a more established DJ, it is even more an essential part of your digital being as a DJ in all your personas.

Social media by default has become your personal DJ brand online and in fact with a Facebook page a lot of people already have an online DJ brand destination, they just don’t think of it that way as they publish and promote their music to friends, fans and followers.

There are 2 ways to view a DJ brand online.

  1. An online DJ brand that enhances an already substantial offline DJ brand. (Think of the artists who have been around since before internet boom - Derrick May, Carl Cox, Frankie Knuckles. Their music and hard work drove their initial popularity but they enhance it online to reach more fans and followers.)
  2. You develop an online brand that leverages into an offline brand due to your online presence. (One main example here is Steve Aoki who was essentially unknown worldwide before his domination in social media from 2006 onwards.)

DJ brands are effective when they are focused towards a certain audience. Some DJs are wedding DJs, some only do club events while others are fashion DJs and radio DJs.  So if you want to get the most out of your personal DJ brand, selecting the audience you want to focus on is one of the most important first steps in that journey.

Here are 4 easy ways to amplify your DJ Brand.

1. Be omnipresent.

Most DJs think that a Facebook page is the end all and be all. While it is the largest social media site, it is just one of many places to establish your brand. The best place to start is with a web presence that you own.  Your own blog with its own domain name and self hosted shows professionalism as well as the launch pad for your online presence. There are many other social media channels you should think about if you are really serious about reaching a larger audience; YouTube for your videos, Instagram, Pinterest & Flickr for your images, Twitter for instant communication and promotion, Vine for sneak peak videos. Not only are you a DJ from your city but you are also open for worldwide opportunities!

 2. Be Fascinating.

The life of a DJ is quite fascinating and people really want to know what it’s like to be one. Document it, share and put it out there.

3. Be Engaging.

Engaging content gets likes, comments or shares and vital for a DJ brand success. Telling people what to do is a major turn off but asking people who, what, where and how to do things are a great way to start conversations. This can be helpful when coming up with what to share with your followers.

4. Be Your Brand with consistency.

Whether you decide you will tweet 5 x a day or if you decide to tweet once a week, keep it consistent. If there happens to be one day you are bored and decide to tweet a few hundred in an hour will confuse your followers and fans. Not to mention, they might find you intrusive or even worse spammy.

There are many ways to grow and enhance your DJ brand with social media channels that suit your personality. Have fun, be social and show people you mean business.

Empowering a new generation of strong, unique, independent luminaries in the electronic music industry, Casie Millhouse-Singh, finds love of the music to be the driving force in the music industry as a DJ, producer, booking agent and promoter. As founder of Vibronik Music Group, she is a benevolent endorser of professional success for DJs, producers and electronic music artists. When you sign up for the email list you’ll receive a free report: 40 Ways to Really, Really Blow at Social Media Marketing as well as insider tips on stimulating your career. 

Article originally appeared on Music Think Tank (
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