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An Open Letter to the Music Industry.

An open letter from the co-founders of the Restoring Music Foundation.

There is more music available than ever.  The ability for anyone to easily produce music at low cost coupled with an increase in available distribution channels, makes scarcity and control of music a thing of the past.  This is compounded by the proliferation of online piracy, that has made a significant dent in the revenues of the music business over the past decade.  Competing with “free” music is a challenge.  This has resulted in a devaluing of music, which has affected every stakeholder in the supply chain, from the record company to the musician.  This devaluation is the central reason for the Restoring Music Foundation.

In 2009 we defined the economic crisis with the help of our wonderful network of music industry supporters.  We want to personally thank all of you that pitched in your opinions and helped us ask the big questions.  The campaign was a massive success and it was all because of you.  We hope you will continue to stay involved in the ongoing Restoring Music Dialogue.  Thanks again!

Here at The Restoring Music Foundation, our goal is to create and implement solutions to the crisis and in turn, create an economically sustainable road map for the restoration of the music industry.  We have seen some amazing new technologies emerge in the past few years that we believe to be essential components of the restoration process.  We have much to be thankful for and we have nowhere to go but up.

With this in mind, we have been lucky enough to have the opportunity to introduce you to The Restoring Music Foundation, which is currently filing for its official structure as a non-profit organization.  Our mission is to restore the value of music within the supply chain, but particularly in the minds of the consumers.  This is the first annual letter we plan to write concerning The Restoring Music Foundations progress towards this important mission.  We make no disillusion to the loftiness of our goal, but rather reconcile the fact that “for every problem there is already a solution.”  We understand that where there is a crisis, there must be a cohesive and calculated action plan for restoration.

To help achieve the Foundation’s goals, we are currently recruiting a Council of thought leaders to aid in writing and carrying out the restoration plan.   The Council will house leaders in the major music spaces as well as in many other industries, as to aid in the overall effectiveness of the project, and bring together perspectives from other industry champions.  We will publish updates on the Council as things move forward.  In addition we will be incubating new startups and universal business models all year long that fall squarely in line with the Foundation’s mission , so please be sure to check back for updates.

The Restoring Music Foundation has three major goals:

  1. To provide awareness for the music industry crisis and facilitate a change movement.
  2. To write and carry out a comprehensive restoration plan aimed at creating opportunities for everyone.
  3. To build a foundation for growth by incubating new music startups/models in line with the Foundation’s goals.

At the Restoring Music Foundation we will continue to provide progressive education for the professional community, the musician, and the listener.  Make no mistake, it will take us awhile to bring about the kind of movement we need to truly tip things back in the right direction, but we are all in this for the long haul and we all share a common purpose. Why not work together and ensure we reach our goal? It is like a star, the more density in a unit the stronger the gravitational pull.  In the end our business is all about consumer gravity anyhow.  We might as well unite for restoration. 

“We must all commit to change our thinking, we must unite to restore.”

- IAMwe Innovations

Best wishes,

Chris Purifoy and Philip E. Daniels
Co-founders of The Restoring Music Foundation


Read Defining The Music Industry Crisis - 4th Ed.
Sign the Deceleration.

Reach Out…


Organizations We Support @ The Restoring Music Foundation.

Charity Water: Dedicated to bringing clean and safe drinking water to people in developing nations. They can also help get you connected with the relief effort in HAITI. PLEASE do so.

Bill & Melinda Gates Foundation: A wonderful organization dedicated to the value of health and equality.  Read the 2009 Annual Letter from Bill Gates concerning his Foundation.


*The Restoring Music Foundation is currently filing for its official structure as a non-profit organization.

Reader Comments (3)

Having read this front to back, I'm not seeing any actual content here. Your earlier work on "Defining the Problem" was vague, but at least addressed reality. This is a lot of press release copy that does nothing but hype you guys up while glossing over your lack of accomplishments. There's a lot of writing here, too! If you want to remind us that you're here, do something. If you want to convince us that you're relevant, do something.

I hope you guys have more money than you do vision. As long as that's the case, none of my critiques matter -- carry on, hire more graphic designers, and definitely hire someone to write better copy for you.

January 25 | Unregistered CommenterJustin Boland

To offer a little constructive criticism, I would suggest that you're going to have to be a lot more specific about what your vision of the future is. I have no idea if I agree with what you're aiming to do or not because you are so vague. Your ideas won't be compelling until they're specific and measurable.

January 31 | Registered CommenterScott James

I have to completely agree with Justin and Scott. The industry is already making solutions and I can't see the Restoring Music Foundation having any participation in it.

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