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Artist Launches Platform to Streamline Music Promotion 

Music United, which launches on February 14th, is a new web-based service aimed at helping independent musicians to streamline their marketing and promotional process.

Music United was founded in 2011 by Jay Gulotta, a musician who was excited about the opportunities created by social media, but was frustrated by the fractured nature of social channels.   “I found myself spending more time making people aware that we were around, posting to 5, 10, 20 or more sites, and less time actually writing, making and playing music.  It was really frustrating, actually,” said Gulotta 

The platform targets the needs of a new “working class” of musicians that has emerged in the digital age.  These artists have a strong product, message and a healthy, often local, fan base, but may not have the time or manpower to reach this fan base through the diverse myriad of available channels.

Music United allows artists to create-once and publish everywhere on their schedule. Programs such as HootSuite and Sprout Social allow users to aggregate and schedule posts, but don’t serve niche markets effectively.  On Music United, artists can push rich media content to a variety of sites in a single action. Users can also monitor their social and niche site activity from a comprehensive dashboard. Music United blends media channels such as Facebook and YouTube with targeted music sites including Sound Cloud. 

The company is currently working with fans and musicals acts of all levels of popularity to refine the platform. “A lot of programs reach audiences after they are almost finished.  We want to encourage feedback.  This site is going to be heavily influenced by the music community.  We believe that we have a great service that is going to get better and better with strong user feedback. There are feedback opportunities all over the place,” said Gulotta. 

You can check out more about the platform and registration can be found at  

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