Audiolife and Ustream Launch Coffey Anderson’s “Direct-to-Fan Live Sessions”
Known for his sultry singing voice and grassroots approach to stardom, Coffey Anderson will offer fans exclusive online series hosted by Ustream using Audiolife’s Direct-to-Fan eCommerce platform
Los Angeles, CA (October 2009) – Texas native and internet sensation Coffey Anderson, known throughout various music-loving circles for his unique approach to both singing style and direct-to-fan interaction, will launch his “Direct-to-Fan Live Sessions” series on Thursday, October 22, 2009 from 4pm – 7pm PST. The series, hosted by the leading internet broadcasting platform Ustream, and powered by Audiolife, will give fans the opportunity to purchase real-time exclusive content available only during the live sessions.
As DIY technologies become readily available, and artists worldwide begin to produce and distribute their own content, the new music business is rife with opportunities for musicians to creatively pursue new revenue streams:
“There are probably a million artists just like me, and many that are more talented than me,” remarked Anderson. “The difference is that I’m not waiting around for someone to do the dirty work. For me, the best part of being an artist is figuring out how to creatively communicate your thoughts to people who can relate to what you are saying. Once you are taken out of the creative process, packaged and sold to the masses with which you have no relationship, then the ‘true artist’ cannot be seen. By using all of these amazing new technology platforms, assuming you have something fans can relate to, you can cost-effectively and easily create, produce, distribute…..over and over while it’s fresh.”
During the live sessions, Anderson will perform original songs and create specially designed merchandise that will be released “real-time” and available for a 24 hour period immediately following the session. At the end of the week-long series, the content produced during the Live Sessions will be available in a bundle at a one-time only promotional price.
“In my opinion, platforms like Ustream and Audiolife are paving the way for the new music business artist,” added Anderson. “The question now is: will artists make the shift and tap into their true creativity in order to exploit all of these free services. Everywhere we look there are opportunities. For artists such as myself, this is an exciting time….and I understand that in order to have a music career, now more than ever you must be willing to put in the work, continue to create quality content, and communicate with fans in new, innovative ways.”
October dates for the “Direct-to-Fan” Live Sessions are Thursday, October 22, 2009 and Thursday, October 29, 2009. All sessions will take place from 4pm – 7pm PST. For more information visit: Ustream.com/coffeyanderson.
Audiolife (www.Audiolife.com) is the leading Direct-to-Fan eCommerce platform that empowers independent artists and record labels to cost-effectively make money by selling CDs, merchandise, digital downloads and ringtones with no upfront inventory costs. The first-of-its-kind eCommerce platform facilitates selling products “on-demand” directly to fans via portable storefronts on websites, blogs, and social networks. No other platform, specifically created for artists, provides a worldwide, one-stop-shop solution for custom promotion, manufacturing and distribution.
Ustream (www.Ustream.tv) is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site, empowering them to engage with their audience and further build their brand.