Brooklyn, NY. March 24, 2010 - Everybody is talking about direct-to-fan, and how it is changing the way musicians can sustain themselves. Never before have musicians had so much direct communication with their tribes’.
Sometimes I look at this progression and think, “What could possibly be next?” Boundaries are often pushed so far so fast that it is difficult for us to even forecast a possible next step, let along carry one out.
If you too are stumped by this question, look no further than UK duo, Rob and Kal.
They are allowing the entire world to be involved in their creative process. I think that bares repeating: they are allowing the entire world to be involved in their creative process.
Dubbed “Mubla 2.0” (album spelled backwards), their interactive project is allowing any and all music lovers to see, hear, and most importantly, take part in the recording of an album from start to finish.
Never before have I seen a band put so much trust in their fans.
I could continue to talk about it, but I’d rather you head over to http://www.robandkal.com and experience the ingenuity. My blabbering will not do this justice.
I truly respect these guys, and hope you too will see the brilliance in what they are attempting to do.
Christopher Gesualdi is currently the Marketing Director at Ariel Publicity (http://arielpublicity.com)