Artists are quick to try to monetize on their audience, which is understandable because many artists aspire to create music as their career. I fully believe in the freemium model for upcoming artists, as it is a great way for their music to be heard, and their brand to be built. New artists should utilize social media in order to build their following (their tribe), and rather than sell them music, acquire information from them such as e-mails and start to take notes of the different interests of your tribe.
Many artists are quick to judge their audience based off of how many followers they have on Twitter, or how many friends they have on MySpace. The problem with this is that it’s often hard to measure how many of your followers or friends on these social networks are actual fans of your music. I believe Twitter is most effective as a word of mouth tool when people are actually retweeting what you are saying, as this is more important in my opinion then having a bunch of followers that you’re not sure are actually following what you’re saying. Twitter has different tools that assist artists in helping to spread your music, such as Tweet for a Track on Twitter.
When the artist’s tribe begins to grow and flourish, the information gathered from previous promotions should be used to offer them different incentives for purchasing the music such as free merchandise, or something exclusive that would cater to the artist’s audience. An artist will eventually reach a point where they will have to decide whether they should continue to build their fan base or focus on strengthening their current fan base. That is it for now, please let me now if you agree or disagree with this model.
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