Codeine Velvet Club explore digital opportunities with innovative release plan
Seizing opportunities presented by the digital space, Codeine Velvet Club‘s album will be released in an innovative manner.
Starting from November 16th free online music service we7 (www.we7.com) will be streaming two tracks a week from the bands’ eponymously titled debut album, ultimately streaming the full album before it is released on general sale. In addition, we7 will have exclusive access to the band, publishing interviews with Jon Lawler, lead singer and chief songwriter of The Fratellis and Codeine Velvet Club member, Lou Hickey, at the opening and close of Codeine Velvet Club’s UK tour.
For fans who listen to the music online and want to experience the music live, we7 will also be running a series of nationwide and regional ticket giveaways, helping fans to get as close to the band and the music as possible.
On December 7th Spotify subscribers can hear the album via its premium service as well as an additional three exclusive live tracks. Non paying Spotify users (on the ad-funded site) will be able to hear a sampler of six tracks from the album from the same date.
The physical and complete digital Codeine Velvet Club album will be made fully available across all platforms on December 28th along with their next single “Hollywood”.
Says Island GM Jon Turner: “At Island we are keen to embrace innovative ways to deliver our artists’ music to the consumer. The Codeine Velvet Club album is such a strong and unique body of work that we felt it was vital for fans to hear as much music as possible upfront of release to create what we are confident will be a huge word of mouth viral uptake. We wanted to partner with Spotify and we7 who both have a passionate audience of music lovers and are the perfect digital platforms to spread the word”
Codeine Velvet Club is a new musical collaboration featuring Jon Lawler – lead singer and chief songwriter of The Fratellis – and singer-songwriter Lou Hickey, that celebrates their shared love of ’60s girl-boy duets, dramatic orchestral pop, and dark post-war Hollywood and Las Vegas romanticism