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Creating an Unstoppable Kickstarter Campaign: Start With the Fans

A few weeks ago, I had the pleasure of being interviewed by John Lee Dumas of Entrepreneur on Fire. He was launching a new podcast series called “The Great Business Experiment: Kickstarter.” It featured interviews with ten successful Kickstarter campaigns to talk about what worked, what was learned, and what can be done for the future. 

All 10 episodes, are now available for download for free. If you’re looking to do something for your music-related project, check out my interview (episode 10). When you’re done, please take a moment to review it.

Whether you are using crowd sourcing (Kickstarter, Indie Go Go, etc.) or not to get some money for a tour, record, or project, it’s always important that you know:

  • Who your niche audience is
  • What you can do to fulfill their needs 
  • Where you can reach those fans
  • How you can motivate them to spread your idea
  • When you should launch a campaign 

So often, we’re only focused on ourselves - how much money we need to create a new album, where we want to tour, who we want to open for, etc. - rather than on the people who allow all of the above to happen, our target audience. Your audience might include fans, sponsors, a label, promoters, or others, but you can’t forget about them if you want to be successful in what you do.

Also, you might want to read my article on How to Create a Successful Kickstarter Campaign.


Simon Tam is the President and Founder of Last Stop Booking, author of How to Get Sponsorships and Endorsements, and performs in dance rock band The Slants. Simon’s writing on music and marketing can be found at He is on Twitter @SimonTheTam 


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