Facebook is the new black, as some would call it. As one of the biggest social networks around, getting your music out there using this network is vital. But are Facebook ads an effective way to increase your ‘fan base?’
- Keep the message short, sharp and sweet – and also relevant to your target audience. Ask yourself, what would entice you to click ‘like’ if you saw that add on Facebook.
- Targeting the right people. If your music is similar to another artist, for example Katy Perry or Madonna, try targeting this audience base.
- Narrow down the demographic. If your music appeals to a certain age group, or more to boys than girls (or vice versa) use this to narrow it down.
- Location. If you think your music would appeal to a certain region or country use this to narrow down your targeted audience.
Yes, this may take a lot more time but it is worth it. Long gone are the myspace days (thank God), where I would receive 1000s and 1000s of messages from artists and 98% of it was spam. Don’t be that guy/girl!