How to Market Your Music Like Beyonce' 
April 1, 2015
Lauren Gill in Branding, Content Marketing, DIY, DIY Promotion, Marketing, Social Media, album, album, branding, entertainment, fans, fans, marketing, music, music , music promotion, music promotion, publicity

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.







Lauren Gill is the Founder and Chief Power Specialist of Power Publicity- a marketing, branding, and public relations firm that empowers entertainment, nonprofit, and lifestyle brands. She has executed successful marketing and PR campaigns for major and indie recording artists. She can be reached at and on Twitter @IamLaurenGill and @_powerpublicity. 

Article originally appeared on Music Think Tank (
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