Is Facebook becoming a premium social network?
December 11, 2013
Mike Rubini in Social Media, social media, social media for musicians

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According to AdAge, Facebook openly states that fan page owners should expect their organic reach to continue to decline over time… and the best way to get your stuff seen is to pay for reach.

In my opinion, that’s true. I personally noticed that my Facebook updates were getting about 20% of the reach that they usually get.

If you are a musician, you are probably using a business system where you are providing free value.  In fact, you are probably sharing articles, videos, music and more in order to direct some traffic to your website. Therefore, it does not make sense to pay to reach your own fans. 

Solution: keep Facebook as it is, but focus on building an e-mail list.


Advice #1:

Share this script with your readers:
According to AdAge, Facebook said, “We expect organic distribution of an individual page’s posts to gradually decline over time…” And a Facebook spokesperson said, “the best way to get your stuff seen if you’re a business is to pay for it.”

This means you may not receive our content anymore via the Facebook page because it doesn’t make sense for us to pay Facebook to send you [INSERT WHAT YOU OFFER]. So, if you’d like to BE SURE you don’t miss out on all the great content we offer, you should hop on our email list.
And then you should link to an opt-in page.


Advice #2:

Put a sign-up tab next to the like-counter. You can use email marketing softwares like Mailchimp or Aweber, or you can build a custom tab on your own. It will not take more that 2 minutes.

If you need support we are always here to help. Contact us.

Thanks for reading,

Mike Rubini is a talented musician based in Italy. FieldWork Social is a social media agency which represents musicians on social media. Get more exposure for your music: be heard today!

Make sure to check out Mike’s personal website or visit FieldWork Social.

Article originally appeared on Music Think Tank (
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