Post-Show Procedures: 8 Things Every Band Should Do After the Performance
January 27, 2014
Simon Tam in Advice, Artist Development, Artist FYI, Band Marketing, Breaking into the industry, Business, Content Marketing Strategy, Creativity, DIY, DIY, DIY Artist, DIY Promotions, Endorsements, Equipment, Indepedendant Artist , Innovation, Life in the Music Business, Live Music, Making money from music, Management, Marketing, Media, Music Management, Music Strategy, Musicpreneur, Online Marketing, Performance, Press Release, Publicity, Social Media, Touring, Touring and Gigging, award show, black friday, blogging, booking, contacts, direct to fan, earn a living playing live music, email list, endorsement, entrepreneurship, gear, getting signed, gratitude, independent music, indie musician motivation, investors, merchandise, music business, music marketing, music podcasting, newsletter, public relations, social media for musicians, sponsorship

Post-Show Plan

Do you have a post-show plan? Is there a set of procedures that you work on after each performance? Or, does your band simply work on the next upcoming event – the next show, the next rehearsal, time in the studio, etc.?

In almost every professional endeavor, there is some kind of routine or review period to measure performance or follow-up with customers:

Of course, in any situation involving customers, there should also be some kind of follow-up as well. Customers should be thanked and shown deep appreciation. They need to be properly thanked! Coupons and surveys are sent out, appreciative messages are broadcasted across social media, some even take ads out just to show their gratitude towards supporters.

With your music career, you should thoughtfully be thinking about how you can make the most of each show, which includes a post-show plan that you follow. It should have some routine elements that have details of what will happen, when it will happen, and also why it should happen.

Here are 8 suggestions on what you could do after each show:

Whatever you decide to do, just make sure it’s done with consistency and purpose. You might spread the responsibilities around and charge certain members or road crew with certain tasks. By building these regular habits into your routine, your band will have greater professionalism, be working towards tangible goals, and you’ll be able to leverage the benefits of performing live to a much greater degree than just playing show after show with no post-show procedures at all.

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Simon Tam is the President and Founder of Last Stop Booking, author of How to Get Sponsorships and Endorsements, and performs in dance rock band The Slants. Simon’s writing on music and marketing can be found at www.laststopbooking.com. He is on Twitter @SimonTheTam 

Article originally appeared on Music Think Tank (http://www.musicthinktank.com/).
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